Dermatology on TikTok: Analysis of content and creators

Exploring Ophthalmology Content on TikTok

“…We determined that only a small minority (18.1%) of the most popular ophthalmology-related videos were created by ophthalmologists. This finding is consistent with TikTok analyses in other fields such as dermatology (15.1%), 1 but it is a much smaller proportion than ophthalmologist posts on Instagram (35.8%). 3 This may indicate an underserved niche for ophthalmologists on TikTok, especially given the high level of engagement on ophthalmology-related content by users.…”

“…The copyright holder for this preprint this version posted July 10, 2022. ; https://doi.org/10.1101/2022.07.07.22277339 doi: medRxiv preprint 3 in other fields such as dermatology (15.1%), 1 but it is a much smaller proportion than ophthalmologist posts on Instagram (35.8%). 3 This may indicate an underserved niche for ophthalmologists on TikTok, especially given the high level of engagement on ophthalmologyrelated content by users.…”

“…Our results suggest that TikTok is an underused platform for ophthalmologists in comparison to other social media networks, despite the immense popularity of the social networking site over the past couple of years. 1 The 1.452 billion views accumulated by the videos in the curated list of ophthalmology-related hashtags further illustrate no shortage of public interest in ophthalmology, ocular surgery, and eye disease.…”

“…MAIN TEXT TikTok has recently emerged as a rapidly growing global phenomenon that is becoming popular among medical professionals and patients alike. 1 The use of other social media platforms such as Instagram and Twitter by ophthalmologists is well-documented, 2,3 but the prevalence of ophthalmologists on TikTok is not well understood. We sought to analyze the scope of popular ophthalmology content on TikTok.…”

#Neurosurgery: A Cross-Sectional Analysis of Neurosurgical Content on TikTok

“…TikTok is a social media platform that has a growing user base and the potential to rapidly convey information and messages to a wide audience. There have been multiple studies investigating medical content on TikTok in other fields, most notably aesthetic surgery, 14 dermatology, 15 , 16 plastic surgery, 17 pediatric urology, 8 and radiology. 18 One study by Zheng et al.…”