A greater focus on nontraditional factors such as compassion, altruism, respect, and integrity may enhance the likelihood of future pharmacists embracing pharmaceutical care and behaving in a professional manner in the workplace. A significant problem faced by pharmacy schools is how to objectively assess these characteristics. The present paper examines the use of the structured interview as one method of increasing the reliability and validity of assessing the nontraditional characteristics of pharmacy school applicants. Although cognitive factors such as grade point average and Pharmacy College Admissions Test scores are important, they only explain between 9% and 16% of the variance in pharmacy school achievement. Furthermore, beyond a certain threshold, mounting evidence suggests that nontraditional characteristics such as those found in emotional intelligence may contribute significantly to job performance. The present study discusses the need for pharmacy schools to increase the weight given to these factors and provides empirical evidence that the structured interview is a reliable and valid method of assessing nontraditional characteristics.