Design and Development of Product Sales Website Using the Waterfall Methodology: An Academic Approach

Abstract

The transformative impact of digital technology and the internet on the business landscape cannot be overstated, particularly in the realm of product marketing and promotion. This paradigm shift is especially pronounced in the Micro, Small, and Medium Enterprises (MSME) sector, where businesses often grapple with the challenges of constrained resources and limited accessibility. In this context, the advent of websites has emerged as a game-changer for MSMEs, offering a powerful tool to overcome barriers to market expansion and revenue growth. A business's online presence, facilitated through a well-designed website, opens up unprecedented avenues for product promotion. This not only enables businesses to tap into a broader market but also streamlines the process for consumers seeking information about the products and services offered by these enterprises. In essence, a website serves as a dynamic platform for business actors to showcase their offerings, providing a faster and more accessible means for consumers to connect with relevant product information. Recognizing the pivotal role of websites in the contemporary business landscape, this research endeavors to contribute to the optimization of marketing strategies for MSMEs. By employing the Waterfall methodology and leveraging the capabilities of WordPress software, the aim is to craft a robust marketing website that aligns with the specific needs and objectives of these enterprises. Through this initiative, the research seeks to empower MSMEs, enabling them to harness the full potential of digital platforms for effective and efficient product promotion in an ever-evolving marketplace.