2013
DOI: 10.1504/ijssoc.2013.054712
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Design and development of products and services at the Base of the Pyramid: a review of issues and solutions

Abstract: Abstract:The base of the world income pyramid, generally called the 'Base of the Pyramid' (BoP), consists of four billion people with average per day income of less than four dollars. Over the past several years, the design and development of products and services at the BoP (BoP people as producers and consumers as well) has been investigated by several authors from different disciplines. A literature review showed that the issues (i.e. constraints) in designing and developing products and services at the BoP… Show more

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Cited by 31 publications
(18 citation statements)
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“…Of note, this study supports the view that vulnerable groups can actively shape their experiences (Betts et al ., 2015; Easton-Calabria, 2015). It enriches research on Design for Base of Pyramid (BoP), which promotes the belief that vulnerable groups can be both the producers and consumers of products, thus improving social well-being and sustainability (Jagtap et al ., 2013, 2017; Jagtap, 2019 a , 2019 b ). In addition, we observe that the range of design activities happening in the makerspaces extends beyond just the design of products, to include the design of new facilities and community services.…”
Section: Discussionmentioning
confidence: 99%
“…Of note, this study supports the view that vulnerable groups can actively shape their experiences (Betts et al ., 2015; Easton-Calabria, 2015). It enriches research on Design for Base of Pyramid (BoP), which promotes the belief that vulnerable groups can be both the producers and consumers of products, thus improving social well-being and sustainability (Jagtap et al ., 2013, 2017; Jagtap, 2019 a , 2019 b ). In addition, we observe that the range of design activities happening in the makerspaces extends beyond just the design of products, to include the design of new facilities and community services.…”
Section: Discussionmentioning
confidence: 99%
“…In our prior research, we synthesized issues and strategies in the PSS design at the BoP [8,10,11]. We pulled together issues and strategies in this PSS design from the reviewed literature [5,6,12,13].…”
Section: Pss Design At the Bop: Issues And Strategiesmentioning
confidence: 99%
“…Jagtap et al [11]analysed the data available in the UNDP study to gain quantitative findings on the issues and strategies in PSS design at the BoP. They analysed the data on 48 cases from the UNDP study.…”
Section: Salient Characteristics Of Pss Design At the Bopmentioning
confidence: 99%
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“…The main challenge faced by designers is that, even thought there may be considerable knowledge and know-how in product design in industrialised countries, much of this is not directly applicable in low-income contexts (Crul & Diehl, 2008). In fact, designing and developing solutions for the BoP requires addressing specific issues that are different from those in high-income markets (Jagtap, Larsson, & Kandachar, 2013;Jagtap, Larsson, Warell, Santhanakrishnan, & Jagtap, 2015). These issues include a lack of market information about the BoP (e.g., what low-income people need, what capabilities they can offer), an underdeveloped or inappropriate regulatory environment, slow bureaucracy and corruption, inadequate infrastructures (e.g.…”
mentioning
confidence: 99%