“…The main challenge faced by designers is that, even thought there may be considerable knowledge and know-how in product design in industrialised countries, much of this is not directly applicable in low-income contexts (Crul & Diehl, 2008). In fact, designing and developing solutions for the BoP requires addressing specific issues that are different from those in high-income markets (Jagtap, Larsson, & Kandachar, 2013;Jagtap, Larsson, Warell, Santhanakrishnan, & Jagtap, 2015). These issues include a lack of market information about the BoP (e.g., what low-income people need, what capabilities they can offer), an underdeveloped or inappropriate regulatory environment, slow bureaucracy and corruption, inadequate infrastructures (e.g.…”