Design and Evaluation of the Customized Product Color Combination Interfaces Using 3D Model and 2D Illustration Display

Abstract

The objective of this study is to investigate the interactive relationship between product color information and color combination interface on computer screen. In order to achieve the objective, this study takes the cell phone as an example. Also, two customized product color interfaces based on both three dimensional model product model and two dimensional product illustration displays via the marketing approach of experience economy are designed in the study. Furthermore, this study discusses user interface satisfaction of customized product color combination selection. It shows that both the interactive process and the resulting differ in three dimensional model display and two dimensional illustration display. It seems to be the best way for users to get a unique experience and a realistic feeling of the virtual product in 360 degrees with three dimensional model product model for displaying customized product color combination.