In order to study the environmental protection and planning of traditional rural settlements based on big data and Internet of things technology, it is proposed to select and obtain big data types (text data and POI data) suitable for Traditional Village Research Based on the basic types and application analysis of big data. Taking a village in a city as a research case, this paper discusses the application, advantages and limitations of the above two kinds of data in the protection and development of traditional villages, puts forward the development path and development strategy of Chaoxi village based on big data analysis, further summarizes and summarizes general strategy suggestions, and puts forward new ideas for the protection and development of traditional villages based on the combination of traditional data and big data. Experiments show that the application of big data helps to provide a more accurate regional dimension analysis and positioning for the protection and development of traditional villages. The amount of data is large, the types are rich, and it is easy to obtain and analyze. As a supplement to traditional data, the integration and integration of big data and native data can provide new ideas and approaches for the prevention and control of traditional villages. New system planning has been established, such as public service facilities planning, including sanitation facilities, medical care, elderly care, children's play venues, protection and renewal of ancient buildings, public places, water supply facilities, educational land, tourism services, etc.