The in-wheel switched reluctance motor (IWSRM) has significant potential for utilization in electric vehicle (EV) because of its inherent advantages such as low cost, robustness, wide speed range, and direct drive mode. However, the unbalanced radial force caused by eccentricity of IWSRM results in increasing vehicle vibration and decreasing riding comfort. In this paper, various vertical vibration control strategies for IWSRM are proposed and compared to improve the vibratory behavior of vehicle. First, effects of eccentricity ratio and eccentric angle on radial force, torque, and inductance are investigated by numerical analysis method for IWSRM. Then, IWSRM model, vehicle model, and suspension model are developed, based on which two common control algorithms (i.e. CCC and PWM) are provided and used as benchmarks to compare with the newly proposed two (i.e. CCC-F and PWM-F). They are designed by introducing the vehicle vertical acceleration as an extra control objective. Finally, the dynamic response of four control strategies are analyzed and the comparison results show that each of them performs differently under different driving conditions. As a result, a switchable controller based on the proposed control algorithms is presented to improve the overall performance of the IWSRM for EVs under various driving modes.