“…Global companies/multinationals and BOP communities (Dey et al, 2019;London & Hart, 2004;Rashid & Rahman, 2009;Santos et al, 2015;Santos & Laczniak, 2012;Simanis & Milstein, 2012;Williams et al, 2012) Global companies/multinationals, NGOs, and BOP consumers (Brugmann & Prahalad, 2007;Dey et al, 2019;Santos & Laczniak, 2012;Vellema & Wijk, 2015) Large domestic (local) companies and BOP communities London & Hart, 2010;Nayak et al, 2019;Varman & Belk, 2012) Local producers and BOP consumers (De Silva et al, 2019;Knizkov & Arlinghaus, 2019) Micro ventures and NGOs (Facca-Miess & Santos, 2014) BOP communities and key stakeholders (Hernandez-Cazares et al, 2019) Non-profit sector and BOP consumers (Dwivedi, 2015;Howell et al, 2018;Makonese & Bradnum, 2018) Service providers/ manufacturers/marketers (Bharti et al, 2014;Duarte et al, 2019;Goyal & Sergi, 2015) Research has investigated specific actor perspectives involved in co-creation, such as micro ventures (Facca-Miess & Santos, 2014), local producers (De Silva et al, 2019Knizkov & Arlinghaus, 2019), and manufacturers/marketers (Bharti et al, 2014).…”