The use of wood in the construction of bridges has increased in recent decades thanks to the characteristics of this material, i.e., environmentally-friendly and suitability within natural landscapes. Nevertheless, timber constructions may be affected by degrading effects due to biological and/or abiotic agents, and may be exposed to impacts or vibrations due to external forces such as wind, earthquakes or walking pedestrians. Consequently, bridge performance with respect to these aspects should be assessed from the early design stage. Within this context, in this study, some shape, structural and durability strategies dealing with the design of timber bridges for pedestrians are investigated in order to extend the service life of these constructions. More precisely, a methodology consisting of three steps, to be applied at the early conceptual design stage, is proposed. The three fundamental steps to be considered in the preliminary design of timber bridges are: (i) main boundary constraints and load-bearing system; (ii) durability; (iii) vibration levels. In the study, the presented methodology is applied and described for the design of a pedestrian and cyclist timber bridge over the Gravina torrent, in Apulia (Italy).