An asymmetric road lighting concept known as Probeam is investigated in this study for energy efficiency, contrast and visibility of vertical objects and road markings in highway lighting. Calculations based on road lighting standards, road surface and markings reflection characteristics and typical Dutch highway geometry, reveal that Probeam lighting improves the average visibility of objects and road markings over symmetrical lighting, however, with a 14% increase in luminous flux as per current road lighting standards. This increase in luminous flux is attributed to the symmetrical lighting’s advantage in specular road surface reflection, leading to a reduction in the Counterbeam lobe size in the light intensity distribution when designed to meet the current road luminance requirement. Notably, by designing the Probeam luminaire to match symmetrical lighting’s average visibility of vertical objects, for removing the road luminance requirement and dimming the luminaire, energy consumption is reduced by 52%. Halving the Probeam luminaire’s mounting height leads to an impressive 82% energy savings. The study highlights the possibility of a balance in energy use and road safety using the Probeam concept, considering advancements in road luminaires and retroreflective materials. Due to glare, the relevance of the proposed Probeam concept is restricted to one-directional traffic on highways.