Ku-band have a larger attenuation during heavy rain in the equatorial region. Despite that, Ku-band has been identified as a frequency band in high-throughput satellite systems (HTS) for broadband satellite communication. The available rain fade prediction models are still not able to accurately predict rain attenuation in the equatorial region. The models depend on the specific attenuation parameters produced based on the international telecommunication union radiocommunication sector (ITU-R) instead of the measured value. Direct measurement of specific attenuation is more accurate but difficult to obtain because the correlation of rainfall rate and satellite signal loss due to rain must be obtained simultaneously. This paper aims to derive new specific attenuation frequency-dependent coefficients for Ku-band using the semi-empirical method. The Malaysia East Asia Satellite 3 (MEASAT-3) satellite data was collected using a 13 m antenna located at Cyberjaya, Selangor while the rainfall data was collected by the nearby hydrological station. The specific attenuation was obtained from correlations of the direct measurement of rain attenuation and rainfall rate. The new frequency-dependent coefficients for Ku-band specific attenuation values are k = 4.6690 and α = 0.1941. The newly acquired specific attenuation coefficients have improved the rain attenuation model prediction for the equatorial region.