Abstract:We identify a metaphor for the design activity: we view design as bricolage. We start from describing bricolage, and we proceed to the relationship of design to art. We obtain a characterisation of design that enables us to show that both traditional and contemporary design are forms of bricolage. We examine the consequences of 'design as bricolage' for the relationship between design and science and for the extent of the design activity.
“…There is a danger that creative industries can forget the lessons of the past, and that experience is devalued in cost cutting measures in an attempt to make the workforce more economic. The role of the designer can be seen as a bricoleur, not simply to solve a problem as a scientist might, but to enrich our experience of life, humanise it with a sense of enjoyment and pleasure by using materials that lie within a tradition (Louridas 1999). Tradition is like a bridge that is continually being built that never reaches the other side: a 'bridge between memory and imagination' (Negus & Pickering, 2004: 104).…”
Using his own experience as a witness and participant in the convulsion that the BBC, and specifically the BBC Graphic Design Department underwent, the author aims to illuminate the cultural change to the creative industries in many advanced industrialised countries that has occurred over the last 20 years. Many industries in the past have undergone similar ruptures and transformations and they will again in the future. The author hopes to draw lessons from an analysis of television graphic design using examples of work that can point out the attributes and skills that a new designer across the globe will need to have and obtain in order to withstand future industrial and cultural changes.
“…There is a danger that creative industries can forget the lessons of the past, and that experience is devalued in cost cutting measures in an attempt to make the workforce more economic. The role of the designer can be seen as a bricoleur, not simply to solve a problem as a scientist might, but to enrich our experience of life, humanise it with a sense of enjoyment and pleasure by using materials that lie within a tradition (Louridas 1999). Tradition is like a bridge that is continually being built that never reaches the other side: a 'bridge between memory and imagination' (Negus & Pickering, 2004: 104).…”
Using his own experience as a witness and participant in the convulsion that the BBC, and specifically the BBC Graphic Design Department underwent, the author aims to illuminate the cultural change to the creative industries in many advanced industrialised countries that has occurred over the last 20 years. Many industries in the past have undergone similar ruptures and transformations and they will again in the future. The author hopes to draw lessons from an analysis of television graphic design using examples of work that can point out the attributes and skills that a new designer across the globe will need to have and obtain in order to withstand future industrial and cultural changes.
“…Although the analogy 'from nothing' is unclear within an organization, as some resources will be re-allocated, those resources, in this case often people, will be used in a different context and environment. Organizations are forced to improvise, fixing things, or designing new things (Weick 1993, Louridas 1999). Weick describes the need for such bricoleurs and their ability to improve and redesign organizations with the following reasons:…”
“…The sketches are progressively refined, and eventually 'rendered' (drawn and coloured, and/or modeled by computer or in tangible materials) into visually assessable presentation material, full artistic views of the proposed artifact, to provide a 'final' presentation, for management approval. Louridas [6] describes such designers as bricoleurs [7] or tinkerers who collage divergent ideas to form a product. Considerations of engineering take place if necessary, but often at a rudimentary level.…”
Section: Comparison Of Artistic Design To Design Engineeringmentioning
A brief historic view of design engineering shows the roles of problem definition (design specification), conceptualizing, estimations, layouts, detail and assembly drawings, parts lists, etc., to
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