“…The study conducted also highlighted the fact that the investment to assist the vineyard tasks of pruning and tying is warranted for wine-growing undertakings adopting a Guyot pruning system, even for those inferior to 2 hectares. In this way, also small companies could introduce process innovations and obtain a competitive advantage in the international wine market (Tudisca et al, 2013c;Clingeleffer, 2013;Ghani et al, 2013). So, considering the difficulties that farms have to be competitive (high production costs, low sales prices of agricultural products, lack of human labor), the process innovation could represent a way to achieve a cost leadership and improve profit margin (Cerutti et al, 2014;Tudisca et al, 2014d;Houssou et al, 2013;Rahman and Takeda, 2007).…”