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Industrialized housebuilding contractors use standardized processes and building systems to improve time and cost efficiency. Recent governmental investigations argue that Swedish local planning authorities' requirement setting practices stifle the potential for increased industrialization. Yet, no previous research has accounted for the industrialized housebuilders' perspective. We aim to explore industrialized housebuilders' interpretations of local requirement setting, using institutional logics to increase the understanding of how structure and human agency influence the emergence of local requirements. Interviews were conducted with representatives of five industrialized housebuilders who together span the Swedish multi-family housing market. Findings indicate that industrialized housebuilders do not perceive intentional local requirement setting as problematic, yet struggle to cope with interpretive local requirement setting. Findings also necessitate distinguishing local requirement setting in the exercise of public authority from local requirement setting in public procurement. The agency structure dualism contributes an understanding of interpretive local requirement setting in the exercise of public authority as an expression of agency and of local requirement setting in public procurement as one of structure. Furthermore, using an institutional logics approach is found to provide an accentuation of human agency and the individual level of analysis that is often absent from construction management research.
Industrialized housebuilding contractors use standardized processes and building systems to improve time and cost efficiency. Recent governmental investigations argue that Swedish local planning authorities' requirement setting practices stifle the potential for increased industrialization. Yet, no previous research has accounted for the industrialized housebuilders' perspective. We aim to explore industrialized housebuilders' interpretations of local requirement setting, using institutional logics to increase the understanding of how structure and human agency influence the emergence of local requirements. Interviews were conducted with representatives of five industrialized housebuilders who together span the Swedish multi-family housing market. Findings indicate that industrialized housebuilders do not perceive intentional local requirement setting as problematic, yet struggle to cope with interpretive local requirement setting. Findings also necessitate distinguishing local requirement setting in the exercise of public authority from local requirement setting in public procurement. The agency structure dualism contributes an understanding of interpretive local requirement setting in the exercise of public authority as an expression of agency and of local requirement setting in public procurement as one of structure. Furthermore, using an institutional logics approach is found to provide an accentuation of human agency and the individual level of analysis that is often absent from construction management research.
The AEC industry, including construction consulting, is experiencing digitalization through technologies like Building Information Modeling (BIM), impacting firms’ business models. The traditional hourly-based model does not align with shortened project timelines driven by digitalization, design automation, and product-based approaches. This study uses a case study approach and explores and evaluates four selected alternative revenue models (freemium, subscription, out-come-based, and performance-based) for value creation using a digital tool developed by the consulting firm. The freemium model enhances market reach but requires a high conversion rate. The subscription model offers steady recurring revenue and supports client relationships. Out-come-based and performance-based models link payments to client outcomes and performance metrics, fostering efficiency and competitive advantages. The study identified multiple target markets for this tool and emphasized the importance of a portfolio revenue model to meet specific client needs in the digital era. Implementing alternative revenue models aids return on investments and avoids the digitalization paradox. Construction consulting firms must adeptly manage these models’ complexities to address diverse client needs and leverage digital transformation opportunities.
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