Design Dialogue: The Visceral Hedonic Rhetoric Framework

Wrigley, Cara

doi:10.1162/desi_a_00211

Cited by 20 publications

(35 citation statements)

References 14 publications

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“…Thus, reflective design, the designers propose only the message and consumers interpret the message and give meaning to the emotional significance of the product, i.e., the experience of the product must provide the meaning. Wrigley (2013) were based on the representation that Crilly et al ( 2004) created the hierarchy of aesthetic perception, semantic, or functional and symbolic of the product. However, he advanced in research on cognitive and emotional design, incorporating the emotional terminology Norman ( 2004) on aspects visceral, behavioral, and reflective of product design in the structure developed by Crilly et al (2004).…”

Section: The "Cognitive and Affective Systems" Should Be Integrated Into A Single Process In Product Evaluationsmentioning

confidence: 99%

“…Thus, cognition understands what the senses perceive sensory, while the affection promotes the feeling and the learning experience during the interaction. This understanding the following proposed concepts Crilly et al (2004), Khalid and Helander (2006), Norman (1988), andWrigley (2013). So, cognitive skills interpret the inputs of the product experience and cause emotional memories, evoking associations with other products (Schifferstein and Hekker, 2011).…”

Section: The "Cognitive and Affective Systems" Should Be Integrated Into A Single Process In Product Evaluationsmentioning

confidence: 99%

“…This is essential to understand in depth the phenomenon of subjective experience. Wrigley (2011Wrigley ( , 2013 attested that the response elements of "emotional cognition" are not presented as objective qualities of a product. However, these elements are a cognitive interpretation of the qualities of an object, driven both by the perception of real stimuli and by facts evoked by the consumer's memory and emotion.…”

Section: If There Are Different "Cognitive and Affective" Requirementsmentioning

confidence: 99%

See 2 more Smart Citations

An Ontological Approach of the Cognitive and Affective Product Experience

Tavares

Canciglieri

Guimarães

et al. 2021

Front. Neuroergonomics

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The cognitive and affective design aims to attract consumers with products and new products that provide innovative experiences with the intense functional and “cognitive” impact such as ease of use, in addition to “affective” impact as the pleasure of consuming. However, it is difficult to anticipate the consumer's preferences and intentionality, because what happens inside his mind, brain, or subjective experience (wishes, needs, and preferences) is not accessible. This study's objective was to propose an ontological and multidisciplinary approach to the cognitive and affective product experience through an explanation framework and a conceptual model. The model was tested, and the preliminary results indicate that the proposal contributes positively to the advance of the explanation, evaluation and translation of the product experience.

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Section: The "Cognitive and Affective Systems" Should Be Integrated Into A Single Process In Product Evaluationsmentioning

confidence: 99%

Section: The "Cognitive and Affective Systems" Should Be Integrated Into A Single Process In Product Evaluationsmentioning

confidence: 99%

Section: If There Are Different "Cognitive and Affective" Requirementsmentioning

confidence: 99%

See 1 more Smart Citation

An Ontological Approach of the Cognitive and Affective Product Experience

Tavares

Canciglieri

Guimarães

et al. 2021

Front. Neuroergonomics

View full text Add to dashboard Cite

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“…Failure to engage customers emotionally may result in under-performance, loss of competitive advantage and/or missed opportunities (Wrigley 2013). Designing, managing and continually evolving a customer's emotional experience is incredibly complex, due to the varying expectations, messages and values of not only the customer but also for the company and digital channels.…”

Section: Impact and Challenges Of Emotion-driven Digital Innovationmentioning

confidence: 99%

Emotionally engaging customers in the digital age: the case study of “Burberry love”

Straker

Wrigley

2016

Journal of Fashion Marketing and Management

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Purpose – The purpose of this paper is to investigate how companies can design digital channels to evoke desired emotions. Design/methodology/approach – The successful business case of retailer Burberry has been examined to understand the strategy and customer engagement of digital channels implemented by decoding the emotional intensions. Findings – Results illustrate that the ability to create engaging interactions via digital channels with customers has a significant impact on growth, revenue and brand advocacy. Findings from this study provide a new empirical support for the proposition that emotions can be utilised to guide company digital strategy for building digital channel relationships with customers. Originality/value – This is the first study to examine the relationship between digital channels, emotion and customer responses to digital engagements. The inclusion of an emerging theory model is outlined to explain the successful process of reformulating business strategy through a dynamic and creative process of intersecting emotion, strategy and digital channels.

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“…How accurately data are presented is frequently only one aspect of this. Evidence is beginning to accrue that emotional response to form is just as, if not more, important than the richness of data content when it comes to impactful visual design (Muehlenhaus 2012;Wrigley 2013). Map communication is always enhanced or hurt by decisions made about map form.…”

Section: E F I N I N G M a P F O R Mmentioning

confidence: 99%

Looking at the Big Picture: Adapting Film Theory to Examine Map Form, Meaning, and Aesthetic

Muehlenhaus

2014

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Film and maps have much more in common than is often believed. In this paper, it is argued that film offers cartographers many concepts that can be used to better understand map form, aesthetics, and meaning. After reviewing these concepts as taught in film studies and originally formulated by Kenneth Burke, this article explores how these concepts can be applied by cartographers in their map design and by map critics. Several examples of adapting these theories to understand maps are provided. The paper concludes by arguing that cartographers can only benefit by more whole-heartedly embracing and adapting film theory concepts and methods. Doing so will likely result in clearer communication, storytelling, and argumentation, as well as offer a more nuanced method for determining what makes certain maps memorable.

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Design Dialogue: The Visceral Hedonic Rhetoric Framework

Cited by 20 publications

References 14 publications

An Ontological Approach of the Cognitive and Affective Product Experience

An Ontological Approach of the Cognitive and Affective Product Experience

Emotionally engaging customers in the digital age: the case study of “Burberry love”

Looking at the Big Picture: Adapting Film Theory to Examine Map Form, Meaning, and Aesthetic

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