“…These redesign approaches can be characterized based on their nature (which can be analytical or creative), perspective (inward-looking or outward-looking) and ambition (transactional or transformational) (Dumas et al , 2018). Based on methods and techniques discussed in reviews and articles on process redesign and service design (Bettencourt et al , 2013; Bitner et al , 2008; Dumas et al , 2018, p. 306 ff; Frank et al , 2020; Lee et al , 2008; Malone et al , 1999; Rosemann, 2020; Vanwersch et al , 2015), we further distinguish seven underlying rationales of existing redesign approaches (Table 1). The identified redesign rationales are (1) problem-based, (2) imitation-based, (3) pattern-based, (4) interaction-based, (5) outcome-based, (6) customer-based and (7) alternative-based.…”