2020
DOI: 10.1108/bpmj-06-2019-0257
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Design heuristics for customer-centric business processes

Abstract: PurposeCustomer centricity has evolved into a success factor for many companies, requiring all corporate activities – including business processes – to be aligned with customer needs. With most existing approaches to business process (re-)design focusing on process efficiency, customers are often treated as second-class citizens. Despite emergent research on customer process management, there is a lack of guidance on how to design customer-centric business processes.Design/methodology/approachThe authors condu… Show more

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Cited by 21 publications
(10 citation statements)
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“…Companies can provide customers with added value by making their CPs more effective and efficient (Gersch et al , 2011). However, guidance of how to reach this goal is rare (Frank et al , 2020; Gersch et al , 2011; Rosemann, 2014). This study outlines the opportunities offered by CPCAs to impact CPs.…”
Section: Discussionmentioning
confidence: 99%
“…Companies can provide customers with added value by making their CPs more effective and efficient (Gersch et al , 2011). However, guidance of how to reach this goal is rare (Frank et al , 2020; Gersch et al , 2011; Rosemann, 2014). This study outlines the opportunities offered by CPCAs to impact CPs.…”
Section: Discussionmentioning
confidence: 99%
“…Translating involves a cross-functional value creation process that defines complex market requirements into customer-driven goals (Carrington et al. , 2014; Frank et al. , 2020).…”
Section: A Conceptual Framework: Complexity Theory Perspectivementioning
confidence: 99%
“…These redesign approaches can be characterized based on their nature (which can be analytical or creative), perspective (inward-looking or outward-looking) and ambition (transactional or transformational) (Dumas et al , 2018). Based on methods and techniques discussed in reviews and articles on process redesign and service design (Bettencourt et al , 2013; Bitner et al , 2008; Dumas et al , 2018, p. 306 ff; Frank et al , 2020; Lee et al , 2008; Malone et al , 1999; Rosemann, 2020; Vanwersch et al , 2015), we further distinguish seven underlying rationales of existing redesign approaches (Table 1). The identified redesign rationales are (1) problem-based, (2) imitation-based, (3) pattern-based, (4) interaction-based, (5) outcome-based, (6) customer-based and (7) alternative-based.…”
Section: Introductionmentioning
confidence: 99%
“…As an example, lean management classifies different types of waste to be avoided, while non-value-adding process activities should be eliminated. Imitation-based approaches like benchmarking (König et al , 2019) and positive deviance (Setiawan and Sadiq, 2013) search for superior process designs with the aim to imitate (part of) the process' design, which causes this effective behavior. Pattern-based approaches build on this imitation rationale by abstracting from various real-world examples to sketch out useful and proven solutions. Representatives of this group are best practices of process redesign (Reijers and Liman Mansar, 2005), explorative process design patterns (Rosemann, 2020), customer-centric design patterns (Frank et al , 2020) and the Rethink of Process (RePro) principles (Vanwersch et al , 2015). Business process reengineering (BPR) also belongs to this set of approaches.…”
Section: Introductionmentioning
confidence: 99%
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