A new algorithmic approach to reduce the number of frame memory accesses in video coding system is proposed. The approach is based on observation that a large portion of ac cesses to the frame memory is spent fOI Ie-writing multiple blocks of data whose content remains constant between the adjacent frames. Due to data-driven mechanism of block characterization and selective block processing, the method can reduce the amount of frame memory accesses by as much as 79%, while providing high picture quality. An im plemeniation scheme is presented.