Design of an Employer Branding Model

Rayón, Ma Luisa; Romeo, Marina; Yepes-Baldó, Montserrat; Boria‐Reverter, Sefa

doi:10.1007/978-3-030-93787-4_4

Cited by 2 publications

(10 citation statements)

References 48 publications

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“…In the following section, we analyze the main models and their contributions. Subsequently, the EB Mix model (Rayón et al. , 2022) is introduced and justified, serving as the conceptual foundation for the current research.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…The model developed by Rayón et al. (2022) is based on the same approach, but it has three additional values.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Secondly, the perception of the employees as customers who participate and co-create the internal brand and enrich the organization through their contributions is found to be an essential means of empowering the said employees. Finally, in contrast to Edwards and Edwards (2013), Rayon’s et al. (2022) model includes the four components of the marketing mix model (product, price, place and promotion) proposed by McCarthy (1960).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Based on this model, the main goal of the present research is to investigate the relationship between EB Mix (Ray on et al, 2022) and employees' organizational commitment in order to analyze empirically the effect of the organizations' EB on processes linked to talent retention in the Spanish healthcare sector. Specifically, our research delves into examining the impact of EB on the commitment of current employees.…”

Section: Introductionmentioning

confidence: 99%

“…

Purpose -This research examines the applicability of the Employer Branding (EB) Mix model developed by Ray on et al (2022), one of the few empirically validated models, to promote organizational commitment within the context of the Spanish healthcare sector. Design/methodology/approach -A questionnaire was administered to 310 employees of a national company in the Spanish healthcare sector.

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confidence: 99%

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Evaluating the employer branding mix model: a study in the Spanish healthcare sector

Rayón,

Romeo,

Yepes-Baldó

et al. 2024

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PurposeThis research examines the applicability of the Employer Branding (EB) Mix model developed by Rayón et al. (2022), one of the few empirically validated models, to promote organizational commitment within the context of the Spanish healthcare sector.Design/methodology/approachA questionnaire was administered to 310 employees of a national company in the Spanish healthcare sector. Several multiple regression models were run between the EB dimensions and those of employees’ organizational commitment.FindingsThe results show that the elements of the EB Mix model have a positive relationship with employee’s commitment, especially affective and value commitment.Research limitations/implicationsThe existence of causality cannot be affirmed, in view of the sectional design with a single sample taken from the Spanish private healthcare sector. Additionally, it would be worth extending the analysis of the effect of the EB Mix model on the behavior of potential employees.Practical implicationsThis research is extremely relevant, given that it can help organizations in the health sector to implement EB programs. The model is an effective tool for retaining human talent and can generate a competitive advantage for organizations that use it.Originality/valueThe EB Mix model presents a conceptually-based and empirically validated model that incorporates the perception of employees as co-creators of the internal brand, which promotes the democratization of organizations and includes the four Ps of the marketing mix.

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Section: Theoretical Backgroundmentioning

confidence: 99%

“…The model developed by Rayón et al. (2022) is based on the same approach, but it has three additional values.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

“…

…”

mentioning

confidence: 99%

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Evaluating the employer branding mix model: a study in the Spanish healthcare sector

Rayón,

Romeo,

Yepes-Baldó

et al. 2024

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Employer branding su abordaje en Iberoamérica: Tendencias a partir de un análisis bibliométrico

Duque-Rengel,

Túñez-López,

Mazza

2024

RVG

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Atraer y retener a los mejores talentos, es para las organizaciones de interés, por los beneficios que obtienen en cuanto a imagen, reputación y sostenibilidad. Así, surge el employer branding que, a través de la aplicación de técnicas de marketing al campo de los Recursos Humanos, permite a las empresas forjar su marca como las más deseables para trabajar, convirtiéndose, en una ventaja competitiva. Este estudio presenta una mirada del desarrollo de la investigación sobre employer branding. Metodológicamente asume un enfoque cualitativo, que parte de una revisión bibliográfica profunda, que muestra los caminos recorridos sobre la temática. Se explora en la base de datos scopus la producción científica de los últimos 10 años en Iberoamérica. Los resultados muestran dos momentos: 1) el contexto en el que nace el estudio de la temática, los principales investigadores y aportaciones científicas relevantes; 2) el estudio de la temática en Iberoamérica, principales líneas de investigación y producción científica de alto impacto.

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Design of an Employer Branding Model

Cited by 2 publications

References 48 publications

Evaluating the employer branding mix model: a study in the Spanish healthcare sector

Evaluating the employer branding mix model: a study in the Spanish healthcare sector

Employer branding su abordaje en Iberoamérica: Tendencias a partir de un análisis bibliométrico

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