2013
DOI: 10.1007/978-3-642-39253-5_46
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Design of Experience: Measuring the Co-production with the Consumer Engagement during the Product Development Process

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(1 citation statement)
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“…Guo et al identified six user roles that emerged during the NPD process: project leader, active designer, generalist, communicator, passive designer, and observer [77]. Other studies involve the types and roles of participants, including consumers' attitudes toward online mass customization [78,79], the impact of supplier involvement on product innovation [80], users' roles and contributions during the new product development process [79,80], and user experience [81,82].…”
Section: Whom: Partnermentioning
confidence: 99%
“…Guo et al identified six user roles that emerged during the NPD process: project leader, active designer, generalist, communicator, passive designer, and observer [77]. Other studies involve the types and roles of participants, including consumers' attitudes toward online mass customization [78,79], the impact of supplier involvement on product innovation [80], users' roles and contributions during the new product development process [79,80], and user experience [81,82].…”
Section: Whom: Partnermentioning
confidence: 99%