2021
DOI: 10.1155/2021/5554360
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Design of Lingnan Cultural Gene Implantation Cultural and Creative Products Based on Virtual Reality Technology

Abstract: With the development of virtual reality technology, people are increasingly aware that the combination of virtual reality technology and product design can enable companies to obtain stable profits and maintain long-term competitive advantages. And design evaluation plays a pivotal role in a large number of important decisions in product development. This article takes Lingnan culture and cultural products as an example, combining virtual reality technology with the design of Lingnan cultural and creative prod… Show more

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Cited by 17 publications
(15 citation statements)
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“…In order to encourage the high-quality development of China's cultural and creative industries, China established the China Beijing International Cultural and Creative Industry Expo in 2006 [ 4 ]. Since that time, cultural and creative products have slowly taken over the domestic market for product design, and an increasing number of designers have started to consider and reflect on their own culture in an effort to turn it into creativity and create cultural and creative products that have local recognition [ 5 ].…”
Section: Introductionmentioning
confidence: 99%
“…In order to encourage the high-quality development of China's cultural and creative industries, China established the China Beijing International Cultural and Creative Industry Expo in 2006 [ 4 ]. Since that time, cultural and creative products have slowly taken over the domestic market for product design, and an increasing number of designers have started to consider and reflect on their own culture in an effort to turn it into creativity and create cultural and creative products that have local recognition [ 5 ].…”
Section: Introductionmentioning
confidence: 99%
“…Fang, J. et al used Lingnan culture as the design background of cultural and creative products and combined virtual reality technology with the design of cultural and creative products, and the cultural and creative products interacted with the users through the method of three-dimensional display. Through the method of empirical analysis, user research on the cultural and creative products of Lingnan culture was conducted to verify the effectiveness and rationality of this design method [16]. Wang, Y. et al combined Wu Opera's cultural and creative product design with VR technology to enhance the audience's acceptance of the experience of cultural and creative products.…”
Section: Introductionmentioning
confidence: 99%
“…One notable feature is the low percentage of high-value cultural products, which puts them at risk of being locked down at low prices. The foundation and primary value-added link of the cultural industry is content creativity, and the development of the value chain's division of labor and appreciation of unique knowledge content depends on it [7][8].…”
Section: Introductionmentioning
confidence: 99%