Design of new energy vehicle exhibition space based on virtual reality technology

Huang, Sihua; Ali, Noor Azizi Mohd; Shaari, Nazlina; Noor, Mohd Jamaludin Md

doi:10.1016/j.egyr.2022.02.043

Cited by 5 publications

(2 citation statements)

References 2 publications

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“…The packaging optimization design process based on virtual reality technology is shown in Figure 2, according to the positioning of drug packaging and demand for the overall optimization of the design ideas, on this basis, the design of the three-dimensional structure and graphic design, which are produced using three-dimensional software and graphic software, respectively, and then enter the most important part of the three-dimensional model mapping and rendering, and imported into the Virtools software to complete the virtual drug The design of the packaging, and then simulate and analyze its physical properties, modify and adjust to meet the requirements, program evaluation, the virtual drug packaging combined with the virtual environment, investigate the feedback of the user community, until it meets the expected goals, and then carry out the physical production. [3] Figure2. Flowchart…”

Section: Packaging Optimization Design Process Based On Virtual Reali...mentioning

confidence: 99%

Application of Virtual Reality Technology in Optimized Design of Pharmaceutical Packaging

Liu,

Ren,

Wang

2024

Proceedings of the 2nd International Conference on Art Design and Digital Technology, ADDT 2023, September 15–17, 2023, Xi’an,

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With the development of modern science and technology, virtual reality technology is also increasingly refined and has begun to be applied in many industries and fields. In the process of optimization design of pharmaceutical packaging, starting from the construction and realization process of virtual reality technology in pharmaceutical packaging, the research on multi-platform parameter research, stereo molding, interactive design, virtual packaging release, etc., which is carried out mainly by Vitools interactive platform and combined with 3DMax three-dimensional software. It greatly improves the accuracy and effectiveness of optimized design.

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Section: Packaging Optimization Design Process Based On Virtual Reali...mentioning

confidence: 99%

Application of Virtual Reality Technology in Optimized Design of Pharmaceutical Packaging

Liu,

Ren,

Wang

2024

Proceedings of the 2nd International Conference on Art Design and Digital Technology, ADDT 2023, September 15–17, 2023, Xi’an,

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“…Automobile 4S store display spaces have always been a crucial component of automotive marketing [ 39 ]. Architectural research indicates that buildings can convey implicit symbolic meanings through the shaping of spatial exteriors and interior decorations using associations and metaphors [ 40 ].…”

Section: Research Hypotheses and Model Developmentmentioning

confidence: 99%

The Impact Mechanism of Consumer’s Initial Visit to an Automobile 4S Store on Test Drive Intention: Product Aesthetics, Space Image, Service Quality, and Brand Image

Jiang

Deng

Yang

2023

Behavioral Sciences

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[Purpose/Significance] Under the influence of various factors such as the pandemic, oil prices, and economic conditions, the global automotive industry has entered a period of downturn. Therefore, how to activate market potential and increase consumers’ willingness to purchase cars has become an important research topic. Unlike many other products, test drives play a significant role in the car-buying process. [Method/Procedure] This study employs a questionnaire survey to explore how consumer perceptions of product aesthetics, space quality, and service quality during their initial visit to an automobile 4S store influence their test drive intention through two dimensions of brand image: symbolic and experiential. A structural equation model is used to establish a test drive intention impact model incorporating these dimensions. [Results/Conclusions] The study found that brand image, both symbolic and experiential, plays a significant mediating role in enhancing potential consumers’ test drive intentions. Space image had the most significant impact on brand image. Although product aesthetics did not directly affect brand image experientially, they remained an important factor in enhancing brand image symbolically. [Contribution/Value] The results of this study can provide insights for automotive brand managers, automobile 4S store designers, and others aiming to promote the sustainable development of automotive consumption.

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Impacts of immersion on loyalty to guesthouse websites: The simultaneous effect of 3d decor and avatars in a hyper-real environment

Ayari

Yahia

2023

Journal of Marketing Communications

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Design of new energy vehicle exhibition space based on virtual reality technology

Cited by 5 publications

References 2 publications

Application of Virtual Reality Technology in Optimized Design of Pharmaceutical Packaging

Application of Virtual Reality Technology in Optimized Design of Pharmaceutical Packaging

The Impact Mechanism of Consumer’s Initial Visit to an Automobile 4S Store on Test Drive Intention: Product Aesthetics, Space Image, Service Quality, and Brand Image

Impacts of immersion on loyalty to guesthouse websites: The simultaneous effect of 3d decor and avatars in a hyper-real environment

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