“…Given that the rate of change is seemingly more pronounced in recent years, problems surrounding the use of research may be even more prevalent today. While design discourse continues to emphasize the role of research and information in improving project outcomes (Bosch & Nanda, ; McCuskey Shepley & Danko, ; Whitemyer, ), promoting design innovation (Gensler, ; HKS, ; Perkins & Will, ), and enhancing a firm's competitive stance (Davis, ), evidence suggests a persistent and pervasive gap between scholarly research and the expectations of design practitioners (Huber, ; Martin, ; Sommer, ). Farbstein and Kantrowitz () suggested that this was due to traditional design research being “divorced (in time and persona)” from design decision‐making (p. 298).…”