Design Structur Variables in the Posters of the International Film and Television Festival

Abstract

Posters for cinematic festivals are an effective visual artistic way to address recipients (the audience), with their functional, aesthetic and expressive dimensions that contribute to spreading a variety of cultural awareness, especially those posters that specialize in their media and advertising performance, promotional and organizational, and cultural activities specified at certain time. Based on the foregoing, the researchers found that her research problem is summarized by the following question: What are the design structure variables in the designs of the film festival posters? The research consisted of four chapters as follows: The first chapter includes the research problem and the goal of the research, which is studying the variables of the design structure in the international film festival posters. As for its importance (theoretical importance / practical importance), the research limits (objective / spatial / temporal) and also include the most important terms. The second chapter includes the theoretical framework that the researcher divide into two topics, the first topic includes (the structure in the poster). As for the second topic (the variables in the poster structure) as well as previous studies and the most important indicators reached by the researcher, the third chapter includes research procedures that includes determining the method followed in analyzing samples for their scientific relevance in diagnosing the researched phenomenon, and the research community and the adult (6), and selecting a sample The research number (3) models after repeated exclusion from them, then the research tool, honesty and consistency. As for the fourth chapter, it includes the results of the research, conclusions, recommendations, and proposals, and the most important findings of the researcher were as follows: 1. The employment of the idea resulted in a fundamental variable in the structure of the poster, as the ideas differ according to the subject presented, in addition to the different idea from one designer to another. This is due to its frame of reference, which has a major impact in building the innovative idea that contributes to the presentation of the content. 2. Modern technologies have achieved the emergence of effective results in the design structure as an output variable that enhances the effectiveness of communication channels, and that this action has influential characteristics that have the ability to attract attention and direct impact on the recipient through the various technical treatments that the designer performs in constructing the poster and activating the role of technology in the structural display of the poster design elements. Either conclusion includes: 1. Structure variables are mainly related to the content of the design idea with the suitability of use, which is based on variable technical stylistic data.