Museum cultural and creative products (MCCP) are seen as carriers of museum cultural resources and are important for the sustainable development of cultural heritage, Nevertheless, the cultural aspect is often overlooked within the realm of sustainable product design. Hence, a primary objective of this research endeavour was to address this gap by developing a comprehensive framework that clarifies the interconnectedness between CS and MCCP. Furthermore, an additional objective of this study was to put forth a conceptual framework and specific indicators for the assessment of the cultural sustainability of MCCP. The indicator sets were designed through the literature and analytic hierarchy process. This process has yielded a tool that will undergo additional testing and practical implementation. The findings of this study will enhance comprehension of cultural sustainability within the context of MCCP and provide guidance for future MCCP design aligned with the principles of sustainable development.