Designed to S(m)ell: When Scented Advertising Induces Proximity and Enhances Appeal

Ruževičiūtė, Rūta; Kamleitner, Bernadette; Biswas, Dipayan

doi:10.1177/0022243719888474

Cited by 27 publications

(22 citation statements)

References 74 publications

(121 reference statements)

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“…Furthermore, it is evident that our analysis reveals several research areas affiliated with CLT that do not form a distinct topic cluster. Among these blind spots are, for example, research on affect and emotion, which has produced inconsistent results (e.g., Critcher & Ferguson, 2011; Williams et al, 2014), as well as the most recent advancements in CLT‐related sensory research (Elder et al, 2017; Ruzeviciute et al, 2019; Sunaga, 2018).…”

Section: Discussionmentioning

confidence: 99%

Mapping the jungle: A bibliometric analysis of research into construal level theory

Adler

Sarstedt

2021

Psychology and Marketing

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Construal level theory (CLT) offers a valuable framework to explain the mechanisms that trigger evaluations, predictions, and behaviors by linking the degree of mental abstraction (the construal level) to psychological distance. CLT‐related research has produced numerous publications in a variety of domains, impeding an ongoing overview of the research field and limiting its advancement. Addressing this concern, our paper presents the results of a comprehensive bibliometric analysis of CLT‐related research. This analysis identifies leading authors and the networks in which they operate. We find that a well‐connected, stable core of prominent authors predominantly shaped CLT research and was responsible for its expansion. In addition, we used topic modeling to identify latent topics and research trends, with the results showing that CLT research has expanded into more interdisciplinary and applied contexts. Specifically, although CLT's relevance for consumer research has amplified and applications in areas such as climate change and sustainability have surged, the classic areas of CLT research, such as planning fallacy and impulse control, have lost momentum. Building upon the results of our topic analysis, we identify future research paths and specifically call for a more comprehensive societal focus in CLT‐related research.

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Section: Discussionmentioning

confidence: 99%

Mapping the jungle: A bibliometric analysis of research into construal level theory

Adler

Sarstedt

2021

Psychology and Marketing

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“…Other sensory experiences also vary along this distance continuum, with smell serving as a more proximate sensory experience as well. Recent research shows that the proximal nature of smell increases the perceived physical proximity of advertised products when accompanied by scents in the advertisements (Ruzeviciute et al., 2020). This increased proximity leads to more favorable product evaluations.…”

Section: Discussionmentioning

confidence: 99%

A review of the cognitive and sensory cues impacting taste perceptions and consumption

Krishna

Elder

2020

Consumer Psychology Review

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Food has a daily impact on all consumers, requiring frequent evaluations and decisions pre‐consumption, during, and post‐consumption. Given the number of consumer interactions and the complexity of the food consumption process, researchers have increasingly studied food from both a sensory standpoint and cognitive standpoint. In this review, we create a framework for this existing research. Specifically, we discuss research addressing the key sensory drivers of taste perceptions and consumption, including all five senses: vision, olfaction, audition, haptic, and/or taste. We also identify key cognitive contextual drivers of taste perception and consumption within a marketing context, including social cues, atmospherics, branding, and advertising. Building from the extant literature, we generate and propose areas for future food‐related research.

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“…In addition, smell intensity gives an impression of product quality (Schifferstein et al, 2013). A smell provides aesthetic pleasures and increases users' proximity to a product, as well as the appeal of products through scented product advertising (Ruzeviciute et al, 2020).…”

Section: Smell Perceptionmentioning

confidence: 99%

Smell in Industrial Design: A Systematic Review

Ismail¹,

Hamat²,

Amrin³

et al. 2021

BAS-SJKFU

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A smell in industrial product design is defined as an awareness of the dimensions in design creation. Theoretical development for the role of smells in design has led to a significant increase in industrial design. However, despite numerous studies on smells within industrial design, a holistic overview through systematic reporting remains unavailable. In this paper, the authors conducted a systematic review of studies on smells in academic articles on industrial design. The review method was adopted from the Reporting Standards for Systematic Evidence Syntheses (ROSES). The academic databases involved are Scopus, Science Direct, Web of Science and Google Scholar. This study discovered that studies on smells in industrial design have researched the following aspects: 1) smells as design attributes; 2) users' perceptions based on smells; and 3) appraisals of smells embedded in products. Practitioners, educators and researchers can use this systematic review to examine the needs of smell-related sensorial concerns in the current product design applications.

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Designed to S(m)ell: When Scented Advertising Induces Proximity and Enhances Appeal

Cited by 27 publications

References 74 publications

Mapping the jungle: A bibliometric analysis of research into construal level theory

Mapping the jungle: A bibliometric analysis of research into construal level theory

A review of the cognitive and sensory cues impacting taste perceptions and consumption

Smell in Industrial Design: A Systematic Review

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