Designing a Model of Effective Factors to Attract Women to Fitness Clubs by Emphasizing on Health Promotion Behaviors

Abstract

Introduction: Regular physical activity is considered as the first priority in healthy lifestyle. Due to the importance and role of mobility and physical activity in women's lives, the main goal of this research was to design a model for attracting females to fitness clubs by emphasizing on the health promotion behaviors.
 Methods: In this research, a combination of qualitative and quantitative methods was applied. The statistical population included all female clients of fitness clubs, who exercised in these centers for more than six previous months in Yazd. For sampling, a combination of cluster and relative methods was used. The research data were analyzed using the structural equation model through the Amos software version 23.
 Results: Based on the findings of the exploratory factor analysis, three effective factors of environmental (design, facilities, and health), social (administrators, family), and services (planning, advertising, cost) were identified in attracting female clients to the fitness clubs in Yazd province. The results of the model's fitness indices showed a good fitness for the proposed model.
 Conclusion: The findings suggest the physical fitness clubs to have more effective plans. The club managers are recommended to consider expectations of their clients, especially women and mothers to attract more customers to their clubs.

Health and fitness trends in Iran for 2024: A cross-sectional study

“…Importantly, the most impactful factors in decision-making and customer attraction in Iranian fitness centers are social features, access options, health-related outcomes and demographic characteristics [4] . It is noteworthy that according to a population based cross-sectional study, various environmental, social and service factors may play a key role in customer attraction targeting to health promotion behaviors among females in Iran [11] In general, there are no available data for the current status of the Iranian health and fitness industry. Therefore, important information regarding the market size as well as growth and penetration rates at the national level are unknown.…”