“…Particularly for designing skills, IVR has had positive effects. Researchers have demonstrated the effectiveness of immersive environments for designing airport interiors (Kefalidou, D’Cruz, Castro, & Marcelino, 2019), creative form‐making in visual art (Keefe, 2009), designing DNA molecules (Schkolne, Ishii, & Schroder, 2004), and evaluating machinery designs (Aromaa & Väänänen, 2016). In these studies, the purpose of IVR was often the assessment of a design prototype or communication with customers.…”