The increasing demand for energy expedited the development of efficient photovoltaic materials. Herein, four triphenylamine based push pull donor materials (D1-D4) have been designed. The optical, electronic, photophysical properties and excited state energy of D1-D4 have been investigated theoretically through DFT calculations at B3LYP/6-31G (d,p) level of theory and compared with reference molecule R. The theoretical study of the designed molecules (D1-D4) and reference molecule R with TDÀ B3LYP/6-31G (d,p) level of theory was carried out both in gaseous and solvent (Chloroform/CPCM) phase to investigate their excited state properties. All the designed molecules D1-D4 exhibited broad and intense absorption peaks in the visible spectrum from 300 nm to 450 nm range with narrow HOMO-LUMO energy gaps as compared to reference R. The dipole moment of designed molecules D1-D4 are higher than reference molecule R in both gas and solvent phase which may help to enhance the photovoltaic stability of organic solar cells devices. The open-circuit voltages V oc of designed molecules, D1-D4 and the reference molecule R compared to PCBM are 0.71 V, 0.66 V, 0.54 V, 0.63 V, and 0.63 V, respectively. The % ETC for designed molecules insolvent as well as in the gas phase is lower than the reference molecule R which enables them to excite rapidly both in gas and solvent phase respectively. The hole and electron transfer mobilities values indicate that the designed molecules have a better electron and hole transport mobility values as compared to reference molecule R. Furthermore, conceptualized molecules are better and thus are recommended to experimentalists for out-looking future developments of solar cells.