Designing an acceptance model and using public health apps by Iranian users

Abstract

BACKGROUND: Nowadays, there are hundreds of mobile applications related to sports, health and fitness. The benefits of using mobile phones in physical activity can be seen in the increasing use of mobile health applications. The purpose of this study was to design a behavioral model of acceptance and use of public health apps by Iranian users. MATERIALS AND METHODS: The present study was a qualitative and exploratory approach that was conducted based on the theme analysis method (team). The statistical population included programmers and designers of sports programs and academic specialists in the field of sports and computers. Data collection was performed through review of documents, backgrounds and semi-structured interviews. The interviews were conducted in person or by telephone and each interview lasted about 20 to 40 minutes. RESULTS: In total, 249 key points with marker codes were extracted from 14 interviews which were classified into 21 sub-themes and 6 main themes (app quality, digital literacy, social influences, facilitating conditions, intention to use, trust and accept the app. Finally, the pattern of acceptance and use of health apps by Iranian users were presented in accordance with UTAUT theory. CONCLUSION: The results of this study can help the officials of the federation, public sports boards and clubs to use information and communication technology as a media in their strategies and programs to develop sports and health at the community level. It also contributes to social vitality and improves the quality of life of individuals.

Influence of Customer Knowledge Management on Mobile Fitness Application Customer Value Cocreation Through Flow Experience and Customer Involvement

“…For example, based on the theme analysis method, Ghalyan et al (2023) constructed a theme model for Iranian users to accept and use mobile fitness apps. They suggested that the relevant sports staff in Iran should pay attention to the design of themes, such as application quality, digital literacy, social impact, and convenience, in the development and application of mobile fitness apps.…”

“…In brief, relevant scholars have studied mobile fitness apps from different research perspectives (Ghalyan et al, 2023; Suherman & Sultoni, 2021). Their collective objective has been the optimization of products or services to promote customer acceptance or use of mobile fitness apps (Cai et al, 2022; B.…”