Designing and redesigning: Marquette Librarie’s Web site

McCready, Kate

doi:10.1108/eum0000000005337

Cited by 9 publications

(6 citation statements)

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“…The following Frame 1 covers the studies on evaluation criteria of different Internet resources. Websites Clyde (2004), Stover and Zink (1996), King (1998), Novljan and Zumer (2004), Tillotson (2002), Chao (2002), Sapa (2005), Osorio (2001), McCready (1997), Xue (2004), Pacios (2003), Cohen and Still (1999), Schamber (1991), Zhang et al (2000).…”

Section: Criteria For Evaluating Of Different Internet Resourcesmentioning

confidence: 99%

Evaluation of internet resources

Kaushik

2013

BRAJIS

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In the Internet age, most of information is available on the Internet in the different formats which known as "Internet resources" and people use Internet information for their different purposes but it is very essential for every Internet user to evaluate the retrieved Internet resources before making their uses to accomplish the tasks. This paper presents a review of selected literature found on evaluation of Internet resources available in different format in LIS domain with the following objectivities (i) To know the literature available on the need of evaluation of Internet resources; (ii) To identify the availability of literature on evaluating Internet resources; (iii) To examine the various criteria suggested for evaluating different types Internet resources by authors. This study will assist to users in framing the evaluation criteria for resources exist in various formats on the Internet.

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Section: Criteria For Evaluating Of Different Internet Resourcesmentioning

confidence: 99%

Evaluation of internet resources

Kaushik

2013

BRAJIS

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“…Literature on usability testing, which examines the steps that library users take in navigating the website, was prevalent (Battleson et al , 2001; Campbell, 2001). Except for the study of 133 websites (Tolppanen et al , 2000), studies undertaken on medium‐sized institutions have generally focused on usability at individual institutions only (Marquette University – McCready, 1997; Roger Williams University – McMullen, 2001).…”

Section: Literature Reviewmentioning

confidence: 99%

Library homepage design at medium‐sized universities

Harpel-Burke

2005

OCLC Systems &Amp; Services: International Digital Library Perspectives

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PurposeWebsite design guidelines which have proven effective throughout the commercial sector could be adapted for library homepage design. Acceptance of industry standards for homepage usability, specifically Nielsen and Tahir's criteria, would give library users recognizable features and increase their confidence and comfort levels when using library websites. The paper aims to present a comparison of library homepages with these criteria to provide an assessment of how libraries fare in comparison with the commercial sector.Design/methodology/approachLittle research has been undertaken to evaluate the appeal and efficacy of homepages of libraries associated with medium‐sized universities, which have different audiences than do larger universities. The dataset of 80 academic libraries associated with medium‐sized universities (8,000‐13,000 students) was compiled with data from the National Center for Education Statistics and Peterson's College Bound. Data on 14 variables derived from Nielsen and Tahir were examined on these 80 library homepages. Variables are grouped into four categories: search, navigation, design, and general features.FindingsBased on Nielsen and Tahir's criteria, library homepages fared well in comparison to business homepages. Statistical analysis of the findings revealed that library homepage designs were significantly different from businesses for only four variables: the ability to search the website, the use of a search box or a link, the use of animation, and a change of link colors to indicate viewed links. A greater amount of business homepages used a search box as opposed to a search link. Fewer libraries facilitated navigation by creating links that changed color after use. Library homepages generally had fast download times, and avoided animations and automatic music.Research limitationsA comprehensive review of all of Nielsen and Tahir's design characteristics for homepage usability cannot be fully considered in a study of this size.Originality/valueInformation‐seeking behaviors of college students and internet users within this age range suggest that design conventions established on the web and tested by usability experts may provide a framework for effective library homepage design.

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“…Investigating structured access to the library and Internet resources of the Schaffer library, Connolly and Golderman (1997) found that many potential users were unaware of access to library electronic resources. McCready's (1997) analysis also revealed that only 34 per cent of undergraduate students knew of the Marquette Libraries' home page. King's (1998) findings showed that 44 per cent of 120 Association of Research (ARL) libraries could be found in one step, while more than 47 per cent could be found after two or three steps.…”

Section: Introductionmentioning

confidence: 99%

Marketing information resources and services on the web

Islam

Hossain

2014

The Electronic Library

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Purpose – The purpose of this study is to address and analyse the current status of university library websites in Bangladesh. Particularly, it is focused on all universities accredited by the University Grants Commission (UGC) of Bangladesh. The purpose of this paper is to describe the marketing initiatives taken by university libraries to promote collection and services to their clientele. Design/methodology/approach – For this study, university library websites were examined using a checklist of criteria developed from earlier studies and present websites. A total of 57 university library websites were examined and most of the websites were visited at least two times during the assessment, which started by checking the availability of direct and non-direct links from the home page of the parent institution followed by website assessment against the checklist. The paper also draws upon the authors’ personal experiences and observations. Findings – The study identified that the websites are not fully utilized for marketing library resources and services, and that university libraries are not maximizing their promotional activities. A majority of libraries did not make any effort to provide online literacy courses, live support, copyright documents, online user surveys, networking, and so on. Research limitations/implications – The study is limited to Bangladeshi university libraries and generalization to others is to be cautioned, but there are important lessons to be learned. Practical implications – This paper will be helpful to libraries planning to implement a marketing strategic plan to improve outreach to users and enhance the image of the library. Originality/value – The present study is new in Bangladesh and reveals several marketing strategies that may be useful to other academic libraries.

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Designing and redesigning: Marquette Librarie’s Web site

Cited by 9 publications

References 0 publications

Evaluation of internet resources

Evaluation of internet resources

Library homepage design at medium‐sized universities

Marketing information resources and services on the web

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