Designing appliances for mobile commerce and retailtainment

Abstract

Abstract. In the emerging world of the new consumer and the "anytime, anywhere" mobile commerce, appliances are located at the collision point of the retailer and consumer agendas. The consequence of this is twofold: on the one hand appliances that were previously considered plain and utilitarian become entertainment devices and on the other, for the effective design of consumer appliances it becomes paramount to employ multidisciplinary expertise. In this paper, we discuss consumer perceptions of a retailtainment commerce system developed in collaboration between interactivity designers, information systems engineers, hardware and application developers, marketing strategists, product development teams, social scientists and retail professionals. We discuss the approached employed for the design of the consumer experience and its implications for appliance design.

Entertainment in retailing: The influences of advanced technologies

“…The advanced technologies applied to retailing are usually based on pervasive environments and mobile and ubiquitous computing (Wasinger, 2006;Roussos et al, 2003). Pervasive devices are often embedded into a service infrastructure, like mobiles and RFID tags and sensors.…”

“…Indeed, an entertainment context seems to have a stronger impact on consumers satisfaction than a non-entertainment context (Söderlund and Julander, 2009). In fact, it can add value to the goods and services provided in the store (Newsom et al, 2009;Roussos et al, 2003).…”

rfid in pervasive computing: State-of-the-art and outlook

“…The reason for this is twofold: first, the availability of very low-cost passive rfid tags that require no battery to operate; and second, the wider availability of robust internet infrastructures that can provide networked services to complement rfid and thus provide complete system functionality. These developments have allowed largescale commercial applications in the supply chain [93,99], ticketing [68], asset tracking [108], maintenance [74], retail [95], and personal identification [44]. Due to these applications, rfid has become one of the most numerous computing platforms in use today: IDTechEx, a market research firm specializing in rfid, estimates that more than 3.7 billion rfid tags have been deployed in the field by mid-2007, with more than 1.6 billion new tags employed in 2006-and this trend is accelerating.…”

Mobile shopping: a classification framework and literature review

“…According to Pantano and Naccarato (2010) and Roussos et al (2003), m-shopping assistant systems will help consumers to monitor the total cost of their shopping cart while shopping, and provide smart checkout solutions in order to bypass queues and reduce the waiting time.…”

“…In all studies on m-shopping assistant systems, it has been frequently confirmed that ease of use and usefulness are the critical factors of consumer acceptance 229 Mobile shopping and satisfaction (Fang et al, 2012;Kowatsch and Maass, 2010;Kurkovsky and Harihar, 2006;Olugbara et al, 2010;Roussos et al, 2003). According to Karaatli et al (2010), the likelihood of using m-shopping assistant systems is higher for consumers who believe that the use of technological support will improve their shopping experience than it is for those who do not share this attitude.…”