Designing Distributed Ledger technologies, like Blockchain, for advertising markets

Joo, Mingyu; Kim, Seung Hyun; Ghose, Anindya; Wilbur, Kenneth C.

doi:10.1016/j.ijresmar.2022.08.004

Cited by 20 publications

(17 citation statements)

References 29 publications

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“…With the inclusion of I4TEs, firms can reduce cost and waste, minimize errors, create a safer environment for the workforce, and forecast, with greater accuracy, inventory anticipation. The application of technologies will also help develop a robust S.C. network [107,108]. I4TEs with agility can influence DSCs to recover from this disruption.…”

Section: Discussion and Research Implicationsmentioning

confidence: 99%

Sustainable Performance through Digital Supply Chains in Industry 4.0 Era: Amidst the Pandemic Experience

Joshi

Sharma

2022

Sustainability

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Amidst the COVID-19 pandemic disruption, industry 4.0 technologies (I4TEs) and digital supply chains (DSCs) are reinforcing businesses to gain economic stability and agility to enrich their sustainable performance (S.P.). Survey methods have been deployed based on the constructs obtained from the literature. Data collection through a survey resulted in 202 valid responses. Confirmatory factor analysis (CFA) confirms the constructs and the mediating effect of the DSCs through partial least squares structural equation modeling (PLS-SEM). The study is among the few studies that examine the I4TE impact on DSCs and S.P. The results show that industry 4.0 technologies enhance the sustainable performance of firms. Results also show a complete mediation of DSCs on the inter-relationship between I4TEs and S.P. Those DSCs with I4TE inclusion can transform an organization’s strategic decision-making. For the authors, this study is the first of its kind. Although some of the literature explored different aspects of the concept of industry 4.0 and digitalizing supply chains, studies have yet to specifically evaluate the potential impacts of digital supply chains on sustainable performance. The novelty of DSCs is their support of firms in improving their preparedness, agility, and transparency to strengthen their sustainable performance. These DSCs will provide agile, collaboration, responsiveness, end-to-end visibility, and resilient supply chains to diminish supply risk and enrich preparedness and responsiveness to recuperate quickly from uncertainty amidst the pandemic. The study will help managers re-designing their strategic planning, resulting in new cost reduction and resilience models for supply chains. The study calls for firms to employ multiple DSCs once they have set clear strategic priorities. The overall findings of the work fill the literature gaps of studies in the digitalization of supply chains.

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Section: Discussion and Research Implicationsmentioning

confidence: 99%

Sustainable Performance through Digital Supply Chains in Industry 4.0 Era: Amidst the Pandemic Experience

Joshi

Sharma

2022

Sustainability

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“…Although blockchain technology has largely been linked to financial services, researchers and practitioners have demonstrated that the benefits of this technology have a broader scope (Eckhardt et al, 2019). Indeed, blockchain technology has the potential to transform a variety of business industries such as food and electronics by offering new ways of collecting, handling, and retrieving product information (Joo et al, 2023). As such, blockchain technology has the potential to significantly improve the credibility of shared data by providing relevant information about location tracking, component origin, and changes in ownership rights across the supply chain (Tan & Salo, 2023).…”

Section: Credibilitymentioning

confidence: 99%

“…In this vein, blockchain technology could potentially increase the credibility of shared product information by recording the origin and reporting the authenticity of product components throughout the value chain (Joo et al, 2023; Kumar, 2018). In this way, consumers can easily check where a product or its components have come from, who has handled it, whether it is legitimate or fake, and so forth (Tan & Salo, 2023).…”

Section: Introductionmentioning

confidence: 99%

Overcoming the blockchain technology credibility gap

Mazzù

Pozharliev

Andria

et al. 2023

Psychology and Marketing

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Blockchain technology has been designed to improve the transmission of transparent information across a variety of industries and products. Yet, consumers tend to perceive product information provided by blockchain technology (vs. humans) as less credible. As this may not apply to all consumers, it becomes critical for companies to understand how to improve blockchain perceived credibility. This work investigates how individual differences and marketing actions shape consumer responses to product information provided by blockchain technology (vs. humans).Four controlled experiments demonstrate that consumers perceive the information provided by blockchain technology (vs. humans) as having less credibility, which in turn decreases word-of-mouth and intention to share information about the product on social media (Study 1). This effect is stronger for consumers with lower need for cognition (Study 2a), which in turn affects willingness to buy and actual behavior (Study 2b). Providing social proof-that is, the number of satisfied customers who recommend blockchain technology-increases blockchain perceived credibility (Study 3). These insights deepen the understanding of how individual differences shape consumer's responses to product information provided by blockchain technology and offer actionable insights on how to boost technology credibility.

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“…In such cases, the integration of BCT, DAE, and OAT might not adequately address these centralized aspects and their implications for the overall functioning and innovation within the DAE. In addition, decentrality may lead to fragmentation and inefficiencies, making it challenging to develop and implement cohesive strategies or policies in the DAE (Joo et al 2023).…”

Section: Integrating Bct Dae and Oatmentioning

confidence: 99%

“…Their guidelines suggest implementing BCT to make news platforms more socially interactable and to avoid disseminating fake news. Cha et al (2018) and Joo et al (2023 propose guidelines for the development of a BCT application that integrates social advertising into peer-to-peer e-commerce systems. An application based on Ethereum enables a social network to comply with user preferences by turning it into a publicly available blockchain (Lax and Russo 2019).…”

Section: Domain Innovationsmentioning

confidence: 99%

Enhancing Digital Advertising with Blockchain Technology

Stallone,

Wetzels,

Mahr

et al. 2023

Journal of Interactive Marketing

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The increasing popularity of blockchain technology (BCT) has spurred interest in its potential to rejuvenate the digital advertising ecosystem. Due to its transparency, decentralization, and immutability, BCT offers the potential for customer-oriented, secure, and open platforms that might improve interactions between consumers and businesses. This article investigates applications of BCT in digital advertising and develops an integrative framework to classify innovations at this intersection. With a systematic literature review and Delphi study, the authors examine ten relevant use cases and compile qualitative and quantitative data on the expected probability of realization, expected impact on the industry, desirability of occurrence, and market establishment duration. The results reveal organizational activity theory–informed areas of innovation and provide useful insights for managers, researchers, and policy makers. Managers should focus on contextual innovations such as rewarding web users for web interactions, rewarding content creators for their contributions, and ensuring user data security as the most relevant potential applications. Boundary innovations require a better understanding before deploying solutions aimed at increasing advertising supply chain transparency, mitigating fraud, and verifying content. For domain-based innovation areas, researchers must rethink their foundations. Finally, the authors propose a detailed research agenda.

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Designing Distributed Ledger technologies, like Blockchain, for advertising markets

Cited by 20 publications

References 29 publications

Sustainable Performance through Digital Supply Chains in Industry 4.0 Era: Amidst the Pandemic Experience

Sustainable Performance through Digital Supply Chains in Industry 4.0 Era: Amidst the Pandemic Experience

Overcoming the blockchain technology credibility gap

Enhancing Digital Advertising with Blockchain Technology

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