Designing Educational Trajectories for Generation Z: Identifying Cognitive Factors

Tolstikova, Irina; Ignatjeva, Olga; Kondratenko, Konstantin; Pletnev, Alexander

doi:10.1007/978-3-030-93715-7_19

Cited by 2 publications

(3 citation statements)

References 6 publications

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“…A new, undivided perception of the phygital context is emerging through the diffusion of new smart technologies and applications (Liu et al, 2022). The amalgamation of physical and digital contexts and spaces shapes a phygital space featured by the development of bonds, bridges, and webs that enable interaction and sharing between different human and non-human actors (Nakazawa & Tokuda, 2007;Shalini et al, 2021;Sustacha et al, 2022;Tolstikova et al, 2021). The phygital context provides a new form to connect and engage customers and support a smooth customer behaviour path (Gelsomini et al, 2021;Tolstikova et al, 2021).…”

Section: Phygital Context (Space/place)mentioning

confidence: 99%

“…The amalgamation of physical and digital contexts and spaces shapes a phygital space featured by the development of bonds, bridges, and webs that enable interaction and sharing between different human and non-human actors (Nakazawa & Tokuda, 2007;Shalini et al, 2021;Sustacha et al, 2022;Tolstikova et al, 2021). The phygital context provides a new form to connect and engage customers and support a smooth customer behaviour path (Gelsomini et al, 2021;Tolstikova et al, 2021). Banik (2021) argued that "phygital retail stores are investing tangible (e.g., physical and digital facilities) and intangible resources (e.g., information, status, pleasure) to receive favour from customers (e.g., engagement, patronage, referral)" (p. 8), influencing how a customer behaves along the journey The phygital context affects a customer journey that seamlessly integrates physical and digital experiences.…”

Section: Phygital Context (Space/place)mentioning

confidence: 99%

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The phygital transformation: a systematic review and a research agenda

et al. 2023

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The label “phygital” (physical plus digital) has been proposed to describe how companies try to engage customers due to the exploitation of smart technologies. Although used mainly by practitioners, research into phygital’s theoretical development is lacking. We conduct a systematic literature review to obtain an overall vision of the phenomenon and to understand how the scientific debate uses the term. The in-depth analysis allows for the identification of four main aspects: (1) objects and applications, (2) context (space/place), (3) customer journey, and (4) shopping (retail) experience. Using the antecedents, decisions, and outcomes model, we offer an interpretation of the phenomenon in a more comprehensive framework. The development and use of physical and digital objects and applications (i.e., phygital resources) in a phygital context (i.e., spaces and places) affect the customer journey in a phygital manner to enable the development of new forms of phygital experience. We suggest specific research avenues to develop the phygital construct.

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Section: Phygital Context (Space/place)mentioning

confidence: 99%

Section: Phygital Context (Space/place)mentioning

confidence: 99%

The phygital transformation: a systematic review and a research agenda

et al. 2023

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“…The 2020-21 study. (Tolstikova et al 2022, Tolstikova et al 2021) was associated with the study of factors influencing the choice of generation Z representatives of blended learning formats (blended learning), as well as with cognitive attitudes and features of the formation of social capital. Study 2021-22 was devoted to the problems of socialization in the digital environment of two age groups of generation Z -students and high school students.…”

Section: Introductionmentioning

confidence: 99%

Network behavior as a specific feature of generation Z communicative competence and their readiness for online learning

Tolstikova

Ignatjeva²,

Kondratenko³

et al. 2023

JIS

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The article presents the results of a longitudinal study of young people belonging to the category of generation Z. The study was conducted over a period of 3 years, starting in 2019, and was devoted to studying the formation of social characteristics of generation Z under the influence of socialization in the digital environment. The study also included a comparative analysis of the younger and older age groups in Generation Z, who are now high school students and students. The results of the study showed that the younger representatives of generation Z have a more pronounced desire for individualism and self-organization on the Internet. The social characteristics of generation Z must be taken into account when organizing online learning.

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Designing Educational Trajectories for Generation Z: Identifying Cognitive Factors

Cited by 2 publications

References 6 publications

The phygital transformation: a systematic review and a research agenda

The phygital transformation: a systematic review and a research agenda

Network behavior as a specific feature of generation Z communicative competence and their readiness for online learning

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