Designing effective cyber store user interface

Kim, Eyong B.; Eom, Sean B.

doi:10.1108/02635570210428276

Cited by 77 publications

(64 citation statements)

References 17 publications

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“…On the other hand, e-customer dissatisfaction is likely to switch from e-stores to retailers and engage in negative word of mouth advertising for e-shopping. Thus, e-customers who are not totally satisfied might not purchase a product and service from e-store if they have a choice of shopping somewhere else (Kim and Eom, 2002). Table 1 illustrates a wide range of drivers of e-customer satisfaction from estores.…”

Section: E-customer Satisfaction In the E-tailing Industrymentioning

confidence: 99%

E-Customer Satisfaction in the E-Tailing Industry: An Empirical Survey for Turkish E-Customers

Barutçu

2010

eab

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The main objective of this study is to provide theoretical and empirical frameworks for determining drivers of e-customer satisfaction from e-tailers and highlight what is needed to increase e-customer satisfaction level in Turkey. First, literature was reviewed about customer satisfaction to verify the drivers of e-customer satisfaction. Second, an empirical study was conducted to determine the drivers of e-customer satisfaction and measure e-customer satisfaction level from e-stores. In conclusion, the empirical survey's results of 552 respondents show that e-customer satisfaction is positively influenced from e-shopping cost, e-store design quality, e-store service quality, e-store information quality and cargo carriers' service quality. E-customers are also strongly satisfied with e-shopping cost, e-store design quality, e-store service quality and cargo carriers' service quality. On the other hand, apart from choosing cargo carriers, e-customer satisfaction is negatively influenced from estore shipping policy, and e-customers are strongly dissatisfied from e-stores' information quality and shipping policies.

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Section: E-customer Satisfaction In the E-tailing Industrymentioning

confidence: 99%

E-Customer Satisfaction in the E-Tailing Industry: An Empirical Survey for Turkish E-Customers

Barutçu

2010

eab

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“…Moreover, when a website is regarded as highly usable, users unknowingly increase their trust [15][16][17] and consequently their loyalty [17] towards that company. It has also been observed that usability is a major influence on user satisfaction [2,17,18] and encourages future revisits to the website [18].…”

Section: The Importance Of Usability On the Webmentioning

confidence: 99%

“…With this development, the business marketing program has undergone parallel changes, making the Internet the most prominent channel for such a purpose [1][2][3][4][5]. In turn, this marketing shift has imposed a need on professionals to maintain a website for their business, which plays a very central role in this respect.…”

Section: Introductionmentioning

confidence: 99%

An Intelligent Framework for Website Usability

Dingli

Cassar

2014

Advances in Human-Computer Interaction

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With the major advances of the Internet throughout the past couple of years, websites have come to play a central role in the modern marketing business program. However, simply owning a website is not enough for a business to prosper on the Web. Indeed, it is the level of usability of a website that determines if a user stays or abandons it for another competing one. It is therefore crucial to understand the importance of usability on the web, and consequently the need for its evaluation. Nonetheless, there exist a number of obstacles preventing software organizations from successfully applying sound website usability evaluation strategies in practice. From this point of view automation of the latter is extremely beneficial, which not only assists designers in creating more usable websites, but also enhances the Internet users' experience on the Web and increases their level of satisfaction. As a means of addressing this problem, an Intelligent Usability Evaluation (IUE) tool is proposed that automates the usability evaluation process by employing a Heuristic Evaluation technique in an intelligent manner through the adoption of several research-based AI methods. Experimental results show there exists a high correlation between the tool and human annotators when identifying the considered usability violations.

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“…It also concerns ease of navigating a website [45]. Manageability, which is one element of usability, increases the general satisfaction of the user [46,47,48]. Flavián, Guinalíu, & Gurrea (2006) found that both usability and satisfaction are directly linked to the website loyalty [45].…”

Section: Website Usabilitymentioning

confidence: 99%

Health Website Success: User Engagement in Health-Related Websites

Imlawi¹

2017

Int. J. Interact. Mob. Technol.

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Abstract-Increasing number of online users are accessing health-related websites on the Internet, and rely on it to get answers for their health questions. Health care providers try to develop websites that focus on the users' needs. One of the key factors, to develop users' driven health-related websites, is the focus on users' engagement.This study proposes a research model to investigate what factors are critical to users' engagement in health-related websites. Accordingly, three factors were identified; website usability, website interactivity, and users' perceived quality of health information. Little research has previously explored such a thorough list of factors that affect users' engagement in health-related websites.240 respondents have participated in an online survey, to test the research model. Results show that the influence of the engagement antecedents, identified by the study, is significant. These factors explain a great percentage of the variance for the engagement. The study is finally concluded by implications for theory and practice.Keywords-website usability, website interactivity, engagement, health information quality, human computer interaction IntroductionResearch found that online users frequently access health-related websites to search for online health information [1]. Questions posted online, by these users, are considered as beneficial and engaging dialogues. Interactive communication that provide quick and recent responses may also contribute to a sense of online social presence, which may also be perceived as beneficial by online users.Interactivity has been defined as responsiveness, control, and reciprocity between a website and their users. Interactivity is a type of two-way communication between a user and the website [2]. Significance of website interactivity is well established in IS literature. However, Liu & Shrum (2002) found that the effect of interactivity on online users' behavior requires more investigations, to generate specific design guidelines for online websites to be more interactive [2].When online users choose to explore a web environment, they are also choosing to interact with it [3]. Therefore, websites' designers are required to support this interaciJIM

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Designing effective cyber store user interface

Cited by 77 publications

References 17 publications

E-Customer Satisfaction in the E-Tailing Industry: An Empirical Survey for Turkish E-Customers

E-Customer Satisfaction in the E-Tailing Industry: An Empirical Survey for Turkish E-Customers

An Intelligent Framework for Website Usability

Health Website Success: User Engagement in Health-Related Websites

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