Designing Environmental Messages to Discourage Red Meat Consumption: An Online Experiment

Alice, Wistar,; Hall, Marissa G.; Bercholz, Maxime; Taillie, Lindsey Smith

doi:10.3390/ijerph19052919

Cited by 13 publications

(4 citation statements)

References 80 publications

(104 reference statements)

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“…Higher self-reported consumption of red meat was significantly associated with lower PME ratings for environmental messages. Again, this relationship between lower red meat consumption and higher PME for environmental messages was consistent with the recent study published by Wistar et al [75]. No such relationship between red meat intake and PME emerged for health messages.…”

Section: Plos Onesupporting

confidence: 92%

“…The exception to this pattern is that the environment message elicited higher PME than the carbon footprint, water shortage, and climate change messages. These results are consistent with a recently published study by Wistar et al which also found that a general environment message was perceived as more effective at discouraging red meat consumption than other environmental topics [75]. In contrast, it was surprising that the carbon footprint message elicited lower perceived message effectiveness as many existing environmental warning labels focus on carbon footprints.…”

Section: Plos Onesupporting

confidence: 91%

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Developing health and environmental warning messages about red meat: An online experiment

et al. 2022

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Introduction The United States has among the highest per capita red meat consumption in the world. Reducing red meat consumption is crucial for minimizing the environmental impact of diets and improving health outcomes. Warning messages are effective for reducing purchases of products like sugary beverages but have not been developed for red meat. This study developed health and environmental warning messages about red meat and explored participants’ reactions to these messages. Methods A national convenience sample of US red meat consumers (n = 1,199; mean age 45 years) completed an online survey in 2020 for this exploratory study. Participants were randomized to view a series of either health or environmental warning messages (between-subjects factor) about the risks associated with eating red meat. Messages were presented in random order (within-subjects factor; 8 health messages or 10 environmental messages). Participants rated each warning message on a validated 3-item scale measuring perceived message effectiveness (PME), ranging from 1 (low) to 5 (high). Participants then rated their intentions to reduce their red meat consumption in the next 7 days. Results Health warning messages elicited higher PME ratings than environmental messages (mean 2.66 vs. 2.26, p<0.001). Health warning messages also led to stronger intentions to reduce red meat consumption compared to environmental messages (mean 2.45 vs. 2.19, p<0.001). Within category (health and environmental), most pairwise comparisons of harms were not statistically significant. Conclusions Health warning messages were perceived to be more effective than environmental warning messages. Future studies should measure the impact of these messages on behavioral outcomes.

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Section: Plos Onesupporting

confidence: 92%

Section: Plos Onesupporting

confidence: 91%

Developing health and environmental warning messages about red meat: An online experiment

et al. 2022

Self Cite

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show abstract

“…The second section focused on understanding the patterns of the diets. According to the literature [94], it was found that most of the Sapienza community is trying to decrease their consumption of red meat, and, at the same time, most of them followed a plant-based diet instead of an animal-based diet. Moreover, this work has already demonstrated the environmental impacts meat consumption brings.…”

Section: Discussionmentioning

confidence: 99%

Needs of Sustainable Food Consumption in the Pandemic Era: First Results of Case Study

Ramos

Zecca²,

Regno³

2022

Sustainability

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The current food system is directly associated with food insecurity, malnutrition, food waste, and environmental impacts. The international community has been working on sustainability, and the enhancement of sustainable food consumption is a fundamental step for identifying possible strategies to limit the negative consequences derived from the health emergency of the COVID-19 pandemic. This work aims to understand the food consumption patterns of the Sapienza University community. The methodology adopted for the research activity has been developed while taking into account the theoretical reflections and the tested methodologies acquired in relation to the subject matter. The survey was based on the acquisition of primary data obtained through the development and distribution of a questionnaire to a specific sample, the results of which have been translated into value terms in the form of indicators. The survey conducted had the purpose of carrying out a first evaluation able to provide some basic indications regarding the awareness within Sapienza of the relationship between sustainability and food. Based on the indications obtained at this stage, it is expected to give rise to additional and in-depth investigations aimed at providing a model of sustainable food consumption that can be replicated on a large scale.

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“…Negative framing emphasizes the adverse consequences of not performing behaviors [60,61]. In the case of negatively framed separation messages, the contents are mostly textual or pictorial messages about environmental destruction and threats to human health, which could trigger negative emotions [22,62,63].…”

Section: Effect Of Negative Message Framing On Waste Separation Willi...mentioning

confidence: 99%

The Influence of Message Framing on Residents’ Waste Separation Willingness—The Mediating Role of Moral Identity

Chen

Wang

et al. 2022

IJERPH

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With serious environmental problems increasing, waste separation has drawn much attention. Message framing is an important way to popularize separation knowledge and increase people’s separation willingness. Message framing was classified into positive and negative frames in this study, and then based on moral identity theory from the social cognitive perspective, two dimensions of moral identity were introduced as mediating variables to construct a mechanism model of the influence of message framing on waste separation willingness. After a comparative study of three groups of subjects (N = 604), the following conclusions were drawn: (1) message framing positively influenced moral identity and waste separation willingness; (2) both positive and negative message framing positively influenced waste separation willingness through the partial mediating role of moral identity symbolization and internalization; and (3) the mediating role of symbolization was stronger in the effect of positive message framing on waste separation willingness, while the mediating role of internalization was stronger in the effect of negative message framing on waste separation willingness. The findings provide significant information for organizations to effectively carry out message strategies.

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Designing Environmental Messages to Discourage Red Meat Consumption: An Online Experiment

Cited by 13 publications

References 80 publications

Developing health and environmental warning messages about red meat: An online experiment

Developing health and environmental warning messages about red meat: An online experiment

Needs of Sustainable Food Consumption in the Pandemic Era: First Results of Case Study

The Influence of Message Framing on Residents’ Waste Separation Willingness—The Mediating Role of Moral Identity

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