Designing for Longevity and Neutrality: Investigating How the Swedish Children’s Clothing Industry Implements Circular Economy Principles

Brydges, Taylor; Henninger, Claudia E.; Barbu, Laetitia; Lupu, Ruxandra

doi:10.1080/17569370.2022.2118968

Cited by 10 publications

(6 citation statements)

References 43 publications

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“…In this sense, digital communication is confirmed as essential by allowing fashion brands to get closer to their consumers, and in the case of slow fashion brands, at a low cost also raising awareness of the environmental and CSR issue [1,2,4,9,14,15]. For now, as we have seen, brands do not have a common digital strategy, and there is a lot of room for improvement to achieve greater engagement [11][12][13]18,19,22,41].…”

Section: Discussionmentioning

confidence: 99%

“…For example, the place of production does not matter, and the majority of experts point to it as being very important. Textiles are a key issue in sustainability [1,[20][21][22]24,25,29], so the issue of certification of ecological fashion and the use of sustainable materials is logical. On Q3 (Is the engagement rate of content related to sustainability higher for slow fashion brands?…”

Section: Discussionmentioning

confidence: 99%

“…[21] are more optimistic and point out that, regarding sustainable design and the circular economy in fashion and textiles, sustainable fashion will be more important in the future due to social concerns outside of the reality of companies, as 95% of the fabrics can be produced from recycled materials. The authors of [22] point out that, in the Swedish children's clothing industry, designing for longevity and neutrality is important and that there are more strategies for sustainability than just the fabric; thus, they also have a positive future vision. The industry's interest in sustainability is also pointed out by [23], who investigate, as does this paper, the forms of sustainable fashion, sustainable fashion brands' strategies, consumer transparency, the driving forces and scopes, and how fashion brands and consumers are advancing towards sustainable fashion.…”

Section: Literature Reviewmentioning

confidence: 99%

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Slow Fashion as a Communication Strategy of Fashion Brands on Instagram

Molpeceres

Zarauza-Castro²,

Curiel

et al. 2022

Sustainability

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The objective of this research is to study the reasons for the growing impact of sustainable slow fashion brands in the fashion industry and, in particular, how they manage their communication and which digital strategies they employ. We applied a mixed research methodology: a comparative content analysis of qualitative and quantitative indicators, as well as in-depth interviews with 10 professionals and experts in fashion and digital communication, with the aim of contrasting their opinions with the results of the study. The five sustainable fashion brands (YosoLOVEamor, LIFEGIST, ECOALF, Alohas, and ECOOLOGY) chosen are distinguished by the fact that they base their business projects on social and environmental responsibility, and their Instagram accounts were studied over a period. This paper demonstrates the social interest in and concern for sustainability, ethics, and corporate social responsibility in the fashion industry. Additionally, it is evident that slow fashion brands need to have a good online strategy, as it is the future of fashion. No greenwashing was found, but sustainable fashion is a controversial issue with no regulation and a short history, so it has to develop.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

Slow Fashion as a Communication Strategy of Fashion Brands on Instagram

Molpeceres

Zarauza-Castro²,

Curiel

et al. 2022

Sustainability

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“…Researchers have shown that a higher concern or commitment to the environment encourages sustainable consumption, including higher intentions for purchasing sustainable apparel [62,73,74] and divesting apparel [75][76][77]. A pro-environmental attitude and environmental concern increases intentions for slowing down the pace of consumption [78].…”

Section: Commitment To the Environment As A Mediator Between Covid-19...mentioning

confidence: 99%

Did Anything Good Come Out of the Pandemic? COVID-19-Stress Induced Self-Regulatory Sustainable Apparel Consumption among the Millennials in the U.S.

Chakraborty

Sadachar

2023

Sustainability

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Based on the theoretical frameworks of cognitive dissonance theory, regulatory focus theory, and the compensatory consumer behavior model, we proposed and tested a conceptual model delineating the relationships between COVID-19-stress, commitment to the environment, and intentions for sustainable apparel consumption in terms of intentions for purchasing sustainable apparel and divesting apparel (e.g., handing down or donating apparel). Conducting an online survey (n = 312) with the national millennial population of the U.S., we found that COVID-19-stress positively influenced (i) commitment to the environment and (ii) purchase intentions for sustainable apparel; commitment to the environment positively influenced (iii) purchase intentions for sustainable apparel and (iv) intentions for divesting apparel. Although COVID-19-stress did not influence intentions for divesting apparel directly, commitment to the environment mediated the relationships between COVID-19-stress and both purchase intentions for sustainable apparel and intentions for divesting apparel. We suggest that COVID-19-stress triggered self-regulatory sustainable apparel consumption intentions due to a heightened commitment to the environment to protect the environment amid the pandemic. Based on the findings of our study, we recommend the sustainable apparel brands and marketers promote how sustainable apparel consumption can protect the environment to make the environment and human beings less susceptible to the future outbreaks of pandemics.

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“…Hence, it is evident that the textile industry has enormous potential for recycling through CE practices. The absence of effective, and underutilized recycling practices accounts for a loss of more than USD 500 billion of textile waste every year [7]. Being a highly resource-dependent industrial sector, the adoption of CE practices will largely benefit the textile industry [8].…”

Section: Introductionmentioning

confidence: 99%

Analysing the Barriers Involved in Recycling the Textile Waste in India Using Fuzzy DEMATEL

et al. 2023

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Post-consumer wastes from the textile industry are generally landfilled or incinerated. The dumping of large amounts of textile waste has resulted in severe environmental problems. Advancements in technologies have called for textile recycling; however, the level of embracement made by the textile industry towards textile recycling is hampered by myriad factors. The scope of this study lies in identifying and analyzing multiple barriers to implementing textile recycling in India, encompassing all subsets of sustainability, i.e., social, economic, and environmental. The barriers are then evaluated using a Multiple Criteria Decision Making (MCDM) approach to identify the significant barriers. A trapezoidal fuzzy-DEMATEL methodology was executed to not only find the most influential barriers but also to find the cause-effect nature between every barrier. The outcome of the study indicates a lack of successful recycling business models, poor demand for recycled textiles goods, recycled products may not replace new products, lack of support for waste management in the industry, and absence of tax relief and rewarding policies as the top five barriers to textile waste recycling. This insight could help influence the decision of future policymakers in the field. Another aspect of the issue of pollution in the textile industry is the recent trend of fast fashion and the enormous amount of waste produced by overconsumption. The Sustainability Development Goal (SDG) 12 which is to ensure responsible production and consumption plays a key role in this sector.

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Designing for Longevity and Neutrality: Investigating How the Swedish Children’s Clothing Industry Implements Circular Economy Principles

Cited by 10 publications

References 43 publications

Slow Fashion as a Communication Strategy of Fashion Brands on Instagram

Slow Fashion as a Communication Strategy of Fashion Brands on Instagram

Did Anything Good Come Out of the Pandemic? COVID-19-Stress Induced Self-Regulatory Sustainable Apparel Consumption among the Millennials in the U.S.

Analysing the Barriers Involved in Recycling the Textile Waste in India Using Fuzzy DEMATEL

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