Designing for the Next Generation: Generation-Y Expectations

Venkatacharya, Patañjali S.; Rice, Sean; Bezuayehu, Lulit

doi:10.1007/978-3-642-02556-3_22

Cited by 4 publications

(2 citation statements)

References 4 publications

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“…The Millennium Generation uses technology in a way that has not been used before and this characteristic makes it a tacit workforce [5]. This generation has: a strong sense of entitlement; a desire for tailored applications; are team enabled; and want to express their opinions.…”

Section: Tacit Knowledgementioning

confidence: 98%

Work in progress — Ultra-low power and the Millennium Generation

Mondragon-Torres

2010

2010 IEEE Frontiers in Education Conference (FIE)

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Millennials are a generation of young people currently in training at universities and colleges, and entering the workforce. They have several characteristics that could potentially make them one of the most productive generations ever. On the other hand the concepts of sustainability and energy awareness are part of their vocabulary and most of the jobs will be related to these terms. This work relates an attempt to tailor a microcomputers course to appeal to this generation of students. What we have found is that the traditional teaching formulas have to be adapted to make them usable by millennials who do not know a world without internet, wireless communications and social networking.

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Section: Tacit Knowledgementioning

confidence: 98%

Work in progress — Ultra-low power and the Millennium Generation

Mondragon-Torres

2010

2010 IEEE Frontiers in Education Conference (FIE)

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“…Gen Y consumers, born between 1977and 1997(Dulin, 2005, have widely been studied for the mobile technology because this consumer cohort who has never had a chance without modern electronic devices is highly sophisticated in technology (Herbison & Boseman, 2009). Not surprisingly, the mobile phone is the favorite device for Gen Y consumers worldwide (Venkatacharya, Rice, & Bezuayehu, 2009). These technologically savvy consumers receive remarkable attention from apparel retailersbecause of their heavy expenditure on apparel and consumer behavior related to apparel purchase (Sullivan & Heitmeyer, 2008).…”

mentioning

confidence: 99%

Generation Y Consumers’ Value Perceptions toward Apparel Mobile Advertising: Functions of Modality and Culture

Koo¹,

Knight²,

Yang³

et al. 2012

IJMS

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This study investigates Generation Y consumers` different value perceptions toward apparelmobile advertising according to cultures (i.e., The United States vs. South Korea) and modalities (short message service vs. multimedia messaging service). Results indicate that the entertainment value was perceived differently for two modalities: short message service (SMS) versus multimedia messaging service (MMS). In addition, the values of entertainment, informativeness, irritation, and credibility were perceived differently by two cultures U.S. and Korea.

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