This chapter examines the evolution of assessment and feedback in higher education, driven by technological advancements and changing societal needs. It highlights the shift from traditional to innovative, technology-based assessment methods, emphasizing the role of artificial intelligence (AI) and digital tools in creating more inclusive, personalized learning experiences. The discussion covers the historical context of assessment methods and the move towards more adaptable, skills-oriented evaluation strategies. It also addresses the rise of online and distance learning, accelerated by challenges like the COVID-19 pandemic, which require flexible and integrity-focused approaches to assessment. The aim is to shed light on the dynamic evolution of educational assessment, emphasizing the imperative to integrate AI and digital technologies in a way that aligns with diverse learning methodologies, thereby enhancing the efficacy and applicability of assessments and feedback mechanisms.