Designing Innovative Craft Enterprises in India: A Framework for Change Makers

Banerjee, Archi; Mazzarella, Francesco

doi:10.1016/j.sheji.2022.04.001

Cited by 6 publications

(5 citation statements)

References 23 publications

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“…Due to the lack of efficient sales and distribution channels, BOP producers struggle to offer their products at a reasonable price (Sodhi and Tang, 2014). In India, the prevalent handicraft distribution channel deepens the gap between craft producers and profit-making intermediaries (Banerjee and Mazzarella, 2022; Sethi, 2019). Many scholars have examined the involvement of intermediaries in the Indian handicraft sector and how it prevents artisans from earning the right price for their products (Dalal et al , 2023; Pathak et al , 2017; Shafi et al , 2021; Yadav and Mahara, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Based on the opinions stated by two important stakeholders in the industry, the artisan and the handicraft entrepreneurs, the suggested model examines the handicraft value chain holistically in the context of a developing economy and integrates all of its components. Any handicraft business model must incorporate the needs of the market and the BOP craft producers (Banerjee and Mazzarella, 2022), which this model does. The proposal of an intelligent system “A” that brings together the artisans and the raw material suppliers onto a common platform can improve the performance of the handicraft ecosystem.…”

Section: The Proposed Modelmentioning

confidence: 99%

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Ideating a framework for sustainable livelihood of handicraft producers at the bottom of the pyramid: a mix-method study from India

Dalal,

Bhattacharya,

Chattopadhyay

2023

JEC

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Purpose The handicraft sector is unorganized with huge potential for the economic upliftment of the bottom of the pyramid (BOP) craft producers. To ensure the sustainable livelihood of the artisans living in BOP, it is essential to identify the hurdles being faced by them so that they can be worked upon. This paper aims to look at the existing handicraft value chain in an integrated way to identify these hurdles and suggest probable solutions to mitigate them. Design/methodology/approach A two-stage study involving quantitative and qualitative approaches is used. Empirical observations from 218 artisans were analyzed using the relative to an identified distribution to rank the different variables affecting the functioning of the handicraft value chain. Next, 17 handicraft entrepreneurs were interviewed to identify solutions for the hurdles. Findings A two-stage study examining the perspectives of artisans and handicraft entrepreneurs identified five significant challenges affecting the handicraft sector and viable solutions to address them. While presenting an operational model, a comprehensive picture of the handicraft business ecosystem was studied, from the procurement of raw materials to the marketing and sale of finished products. This can assist handicraft producers in sustaining their livelihoods and expanding the industry. Originality/value Studies on the handicraft value chain at BOP are rare, and none have tried to look at the sector holistically to find solutions and propose an operational framework. The study has captured the voices of the artisans and handicraft entrepreneurs and, through a mixed-method approach, identified the main pain points of the BOP artisans to arrive at a workable solution for better business outcomes.

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Section: Literature Reviewmentioning

confidence: 99%

Section: The Proposed Modelmentioning

confidence: 99%

Ideating a framework for sustainable livelihood of handicraft producers at the bottom of the pyramid: a mix-method study from India

Dalal,

Bhattacharya,

Chattopadhyay

2023

JEC

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“…The main body of artisans is composed of ethnic minorities and poor people, and it is difficult for this group of people to have a voice in society, which leads to the social and economic status of artisans being at a disadvantage in local society. Despite the high output of the Indian handicraft industry and the fact that its products are exported to many countries abroad and are in high demand globally, only a small portion of the profits actually go to the artisans and most of them go to the dealers [5]. The lack of support from the relevant trade unions, the absence of government policies to protect them, and the lack of adequate financial support has led to a lack of competition for traditional Indian handicrafts to compete with other goods in the market.…”

Section: Change and Development Of The Indian Traditional Handicraft ...mentioning

confidence: 99%

“…Many Indian companies have chosen to introduce innovative organizational models to enhance the well-being of artisans by involving them directly in social organizations. This is accompanied by specialized training for artisans to increase their productivity [5]. Sadhna (a social enterprise that aims to promote the sustainability of its artisans in poor areas and improve the economic income and social status of women) promotes traditional silk weaving by providing a modern marketing platform and innovative design practices to the organization's female poor rural artisans.…”

Section: Change and Development Of The Indian Traditional Handicraft ...mentioning

confidence: 99%

Innovative Marketing of Traditional Chinese Handicrafts

Meng

2023

AEMPS

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Traditional crafts are the continuation of the traditional culture and history of the nation. The cultural development of a group is documented by its artifacts, which also record the history of the nation or country and record its rise and fall. Marketing Innovation is an important contemporary marketing concept, and the effective use of innovation can rejuvenate traditional technologies. This paper analyzes the bottlenecks encountered by the contemporary Chinese traditional handicraft industry and provides new directions for the development of Chinese traditional handicraft industry by combining the innovation examples of related industries abroad. It can be concluded that modernizing the product and management structure of Chinese traditional handicrafts with modern advanced technology and management expertise, as well as innovating content marketing models and tools, can effectively enhance the development of Chinese traditional handicrafts. This can benefit the financial rewards of handicraft practitioners as well as the preservation of Chinese traditional handicrafts.

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“…Cualitativo 29Atalay, 2015;Balaswaminathan, 2019;Banerjee y Mazzarella, 2022;Bofylatos, 2017;Caputo, 2018;Chu, 2016;Daya, 2016; Douglass, 2016; Ferreira y cols., 2019;Gaytán, 2019;Gimeno-Martínez, 2014;Gustafsson, 2019; Kokko y Kaipainen, 2015; Kwesiga, 2013; Liddle y cols., 2013; Macías-Barreto y Rojas, 2022; Miralay, 2018; Morales y Aroca-Araujo, 2019; Mwila y Wemba, 2018; Netto y cols., 2014; Perret, 2017; Rahman y Ramli, 2014; Santamaría y Lecuona, 2017; Sarma, 2015; Schilling y Dantas, 2016; Shafi y cols., 2020; TAŞ, 2021; Uwimabera y cols., 2017; Voscoboinik y cols., 2021. Mixto 4 Betancourt y cols., 2020; Campos, 2017; Kaewpilarom y cols., 2023; Zamacona-Aboumrad y Barajas-Portas, 2022.…”

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La percepción como factor del comportamiento del consumidor de artesanías: una revisión sistemática

Gómez

Medina

Fernández

2023

RANAC

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Propósito: El objetivo de esta investigación es realizar una revisión sistemática sobre la percepción como factor del comportamiento del consumidor de artesanías de literatura, en un periodo que comprende desde el año 2013 al 2023.Diseño/metodología: Corresponde a un análisis cuantitativo que empleó una metodología de Revisión Sistemática de Literatura (Kitchenham, 2004). Resultados: Se analizaron 48 documentos, reflejando un 83% de la literatura enfocada al estudio del sector artesanal desde el punto de vista del productor, con menor representación la percepción del consumidor con 17%. Implicaciones: La problemática que rodea al sector artesanal es compleja y un fenómeno en muchas partes del mundo. Se releva el vacío sobre la apreciación del consumidor.Originalidad/valor: Se necesita enfocar la investigación hacia el análisis de la percepción del consumidor de artesanías y cómo influye en su decisión de compra, lo que implica beneficios al tener más literatura para conocer el punto de vista del posible comprador de productos artesanales.

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Designing Innovative Craft Enterprises in India: A Framework for Change Makers

Cited by 6 publications

References 23 publications

Ideating a framework for sustainable livelihood of handicraft producers at the bottom of the pyramid: a mix-method study from India

Ideating a framework for sustainable livelihood of handicraft producers at the bottom of the pyramid: a mix-method study from India

Innovative Marketing of Traditional Chinese Handicrafts

La percepción como factor del comportamiento del consumidor de artesanías: una revisión sistemática

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