Designing Intellectual Property Law and Creative Industry Course Syllabus for Creative Arts Undergraduate Students

Abstract

Despite the role of intellectual property as the catalyst that transforms creative activity into creative industry, studies report that creative arts students are not adequately exposed to intellectual property law during their undergraduate studies. The rapid shift of creative industry from conventional to digital economy, requires evaluation of intellectual property course offerings for undergraduate creative arts students. Lack of in-depth knowledge and understanding in applying intellectual property law in creative industry has hindered the protection and economic exploitation of their creative works at the earliest possible stage of their creations. This paper aims to design a course syllabus for intellectual property law and creative industry that prepares and empowers Universiti Teknologi MARA (UiTM) creative arts undergraduates' participation in creative industry. This paper compared the course syllabuses of universities that offer intellectual property law courses specially designed by universities and learning centre for the students, authors, artists, and designers who are involved in creative industry. The comparison includes the course objectives, course learning outcomes, course description, syllabus content, teaching methodology, and course assessment. The comparative study findings contribute towards designing intellectual property law and creative industry course syllabus for creative arts undergraduates of UiTM and also beneficial to other universities.