“…Morrissey (1991) underlined that the novelty of interactive devices (i.e., the mingling of sound, color, and motion) could pull the visitors' attention away from the content of an exhibit. As stated by Hirumi, Savenye, and Allen (1994), effectiveness of sound, video, and animation were very appealing to visitors at the San Diego Natural History Museum. As stated by Hirumi, Savenye, and Allen (1994), effectiveness of sound, video, and animation were very appealing to visitors at the San Diego Natural History Museum.…”