Designing Interventions for Behavioral Shifts toward Product Sharing: The Case of Laundry Activities in Japan

Amasawa, Eri; Suzuki, Yurie; Moon, Dami; Nakatani, Jun; Sugiyama, Hirokazu; Hirao, Masahiko

doi:10.3390/su10082687

Cited by 39 publications

(29 citation statements)

References 19 publications

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“…Indeed, this study shows similar results with a past study that PSS can enhance the functionality and quality of the service [24]. At the same time, a change of consumer behaviors related to the use of PSS determines the resulting energy consumption and environmental burdens [18,25]. It means that the use of CL and LS can have an effect on environment, therefore laundry habits related to use of PSS have been analyzed to clarify the impact of environmental factors in Bangkok.…”

Section: Discussionsupporting

confidence: 83%

Laundry Habits in Bangkok: Use Patterns of Products and Services

2019

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This study aimed to define the use of product–service system (PSS) associated with laundry businesses, such as coin-operated self-service laundromats (CL) and laundry services (LS), in order to get a better understanding of the environmental implications of PSS in laundry habits in Bangkok, Thailand. The motivation to use PSS could vary according to the specific consumer needs often defined by cultures, and therefore the environmental impacts from the PSS use would result differently from country to country. Questionnaires and in-depth interviews were conducted with Bangkok residents to determine the laundry habits related to the use of PSS. As a result, the use of private washing machines (PW) was found to be the main option, and CL and LS were used as an additional option in the laundry habits. The most widely observed use pattern in Bangkok was the use of CL as an alternative to PW instead of buying a new machine for a new life in dormitories or other residences away from home. At that time, hand washing (HW) was also used for saving money and for the cleanliness. Regarding the environmental potential, the relationship between the PSS users and laundry habits was specifically analyzed. The group who uses PSS frequently tended to do laundry less often than those who only use PW. Meanwhile, the need for even more services is also expected to increase among the PSS users. The need to improve the quality of laundry is expected to increase with the improvement of quality of living in Bangkok in the near future. However, at the same time, these observations imply that a change of consumer behaviors related to the use of PSS determines the resulting energy consumption and environmental burdens. To further clarify sustainable consumption and production systems, a quantitative analysis of the environmental impact of the laundry habits remains as a future task.

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Section: Discussionsupporting

confidence: 83%

Laundry Habits in Bangkok: Use Patterns of Products and Services

2019

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“…First, the economy is affected, as costs can be reduced, and resources better utilized (Belk, 2014). Second, technology is challenged and advanced, and third, the ecology is affected as, for example, shared consumption uses fewer resources (Amasawa et al, 2018). Fourth, society is affected, because during interactions with visitors, social and cultural resources are shared.…”

Section: Literature Review: Underpinning Constructsmentioning

confidence: 99%

The dark side of the sharing economy: Balancing value co‐creation and value co‐destruction

Buhalis

Andreu

Gnoth

2020

Psychology and Marketing

158

115

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The sharing economy disrupts the marketplace and brings both benefits and disadvantages into service ecosystems. We discuss principles of the S-D logic and transformative service research and explore the processes of value co-creation and co-destruction of well-being within the ecosystem of the accommodation sharing economy. Following a brief period of euphoria, the dark side of the sharing economy emerges, defined as the socially, environmentally, or economically undesirable effects introduced by the sharing economy. Airbnb introduced new realities for visitors, neighborhoods, the accommodation industry, and city councils, whereby some stakeholders are frequently found to maximize their own value at the expense of others. Value co-destruction prevails often due to uncontrolled and rapid expansion. We seek to promote a more balanced process, and the optimization of value co-creation, while seeking to prevent value co-destruction. Using a literature review, netnography, and a case study, we investigate co-creation and co-destruction, as expressed by different stakeholders, and focus on the socio-psychological implications in the use of sharing platforms that affect the well-being of individuals and community. A conceptual framework is proposed to manage future research addressing well-being, value co-creation and co-destruction in complex ecosystem service networks.

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“…(3) Ecology: Collaborative consumption is a kind of economic form that promotes sustainable development and is also a kind of consumer culture that save resources [9]. Amasawa et al [10] found it can reduce 1.8% of greenhouse gas emissions and 16% of resource use by a behavioral shift from home washing to laundromat use. Collaborative consumption increases the surplus or limits the use of resources, thereby reducing waste.…”

Section: Characteristics Of Collaborative Consumptionmentioning

confidence: 99%

How Is Motivation Generated in Collaborative Consumption: Mediation Effect in Extrinsic and Intrinsic Motivation

Wen

2019

Sustainability

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Collaborative consumption, often associated with the sharing economy, is an emerging consumption pattern that emphasizes sharing the right to use the same units of goods or services rather than owning them. This study proposed a more comprehensive definition of collaborative consumption and five distinctive characteristics of collaborative consumption, and based on that, it explored the internal mechanism of motivation about participation in collaborative consumption of users by applying self-determination theory. The empirical research was conducted using bicycle sharing users’ survey data to test the research model. Data were analyzed by structural equation model approach using partial least squares path modeling and multi-level regression model approach. The results reveal that, for extrinsic motivations, perceived economic benefit and convenience had significant positive effect on perceived usefulness, and perceived usefulness as a mediator significantly affected the user’s intention to participate. For intrinsic motivations, sustainability, sense of belonging and trust had significant positive effect on enjoyment, and enjoyment as a mediator significantly affected the intention to participate. The findings suggest the important role of perceived usefulness and enjoyment in self-determination theory. This paper offers recommendations for stakeholders based on model results to promote sustainable development of collaborative consumption.

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Designing Interventions for Behavioral Shifts toward Product Sharing: The Case of Laundry Activities in Japan

Cited by 39 publications

References 19 publications

Laundry Habits in Bangkok: Use Patterns of Products and Services

Laundry Habits in Bangkok: Use Patterns of Products and Services

The dark side of the sharing economy: Balancing value co‐creation and value co‐destruction

How Is Motivation Generated in Collaborative Consumption: Mediation Effect in Extrinsic and Intrinsic Motivation

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