Designing lifestyle hotels

Cheng, Jen Son; Tang, Ta-Wei; Shih, Hsin‐Yu; Wang, Tsai Chiao

doi:10.1016/j.ijhm.2016.06.010

Cited by 41 publications

(26 citation statements)

References 37 publications

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“…Performing arts services can serve as a source of differentiation strategies for hotels and provide a memorable experience to consumers [5]. The "fascination" element of the natural environment can assist performing arts in getting the attention of individuals more easily [8,39], and can make it easier for consumers to discover the value of artistic performance.…”

Section: The Impact Of Different Servicescape Characteristics With Pementioning

confidence: 99%

“…To give customers a pleasurable service experience and consequently generate a good rating, hotel managers must design and build an attractive service environment to attract customers [3,4]. Servicescapes have been widely used in service designing in the hospitality industry, and have had a significant impact on the cultivation of hotel service environments [1,5]. A tourist hotel's surrounding environment is an important factor for designing a quality servicescape because it impacts the effectiveness of the overall service experience.…”

Section: Introductionmentioning

confidence: 99%

“…A tourist hotel's surrounding environment is an important factor for designing a quality servicescape because it impacts the effectiveness of the overall service experience. In a servicescape design, nature-based [5] and built-based servicescapes [6,7] reside at the opposite ends of a continuum. Each of these are capable of attracting the visual attention of a particular set of consumers owing to their respective characteristics.…”

Section: Introductionmentioning

confidence: 99%

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Exploring Advertising Effectiveness of Tourist Hotels’ Marketing Images Containing Nature and Performing Arts: An Eye-Tracking Analysis

2018

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The beautiful, natural environment in a tourist hotel’s marketing images can evoke relaxing and soothing emotions. However, can tourist hotels use nature as a servicescape to make their performing arts services more attractive? Based on attention restoration and servicescape theory, this study explores and compares the influence of tourist hotels’ performing arts images with nature- or built-based servicescapes on the advertising effectiveness (i.e., customer visual attention and behavioral intention). To analyze visual attention on the marketing images, this study uses eye-tracking technology to record customer visual trajectories. This experiment used a total of 113 participants. The sample size of the nature-based servicescape group was 59 (age with mean = 39.04), and that of the built-based servicescape group was 54 (age with mean = 40.17). A tourist hotel’s (Volando Urai Spring Spa & Resort) marketing images were chosen as stimuli. All participants were randomly assigned to the nature-based or the built-based servicescape group. In each experimental group, all the images were randomly presented to reduce any order effects of the images. By using eye-tracking analysis, the experimental findings were as follows: (1) A nature-based servicescape can arouse more visual attention of customers than a built-based servicescape can; (2) Marketing images with performing arts activities in nature-based servicescapes attract the visual attention of customers; (3) Nature-based servicescapes stimulate higher behavioral intentions of consumers than built-based servicescape.

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Section: The Impact Of Different Servicescape Characteristics With Pementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Exploring Advertising Effectiveness of Tourist Hotels’ Marketing Images Containing Nature and Performing Arts: An Eye-Tracking Analysis

2018

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“…Together with the interior design, the natural light, impressive softness of furniture, the memorable scents should be concerned to satisfy customers' expectation for innovation in the hotel (Tsai et al 2015;Shahi and Goswami 2018;Wang et al 2018). The artistic servicescape with serene music, pleasing sounds of bird or insects, naturalbased elements, fresh air with the scent of flowers were found to stimulate customer's sensory experiences (Cheng et al 2016;Horng et al 2017;Lee and Cheng 2018). Using artistic values to deliver a new experience to customers has been considered as a new strategy in hospitality operations (Shahi and Goswami 2018;Wang et al 2018).…”

Section: Innovative Mechanic Cluesmentioning

confidence: 99%

Exploring the Impact of Innovativeness of Hospitality Service Operation on Customer Satisfaction

Truong

Dang-Pham

McClelland

et al. 2020

OSCM: An Int. Journal

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Service Innovation is critical for service improvement and development that enhance customer satisfaction. Besides the importance of technology and tangible products, innovativeness leverages customer satisfaction by stimulating their five senses perception. Service-Dominant Logic emphasises the role of innovativeness in service delivery in alignment with customer perception to create Service Innovation. In other words, innovativeness involves the innovative service clues that drive customer perception when experiencing the intangible values of the operation. Despite the importance of innovativeness, studies for the issue appear to be limited and are especially scarce on qualitative research technique. Thus, this study aims to explore the impact of innovativeness on customer satisfaction in the case of hotel operations as qualitative research. A set of propositions are generated based on relevant works of literature and an approximate of one thousand reviews on the TripAdvisor website. The reviewers were international customers of 20 boutique hotels in Vietnam. The thematic analysis with deductive approach was employed to determine the key themes of Innovativeness that influence customer satisfaction. The findings suggest a conceptual model about the influences of 1) Innovative Humanic Clues, 2) Innovative Mechanic Clues and 3) Innovative Functional Clues on the customer's Transaction-Specific Satisfaction. The model explains how customers perceive innovativeness through the five senses and their evaluation on the innovativeness of the operations. The study, therefore, addresses the importance of innovativeness in service operation management to satisfy customer expectation for a new experience.

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“…Experiences drive individuals to respond and react emotionally to them (Hirschman and Holbrook, 1982;Bogicevic et al, 2013;Skavronskaya et al, 2017). Positive emotions, such as pleasant arousal -comprising excitement, stimulation, interest and enjoyment, as proposed by Oh et al 2007-contribute to generating positive memories, which in turn tend to increase the intention to return and the willingness to recommend the destination, or post-visit experience-sharing with family and friends (e.g., Cheng et al, 2016;Loureiro et al, 2013;Ramkissoon et al, 2013;Roschk et al, 2017;Tung and Ritchie, 2011). In the context of rural lodging, Loureiro (2014) also stressed the role of rural lodging experience in the formation of positive emotions and memory and the influence of emotions and memory on intentions to recommend the rural place to others and to return there.…”

Section: Conceptual Relationships In the Nomological Netmentioning

confidence: 99%

What is the core essence of small city boutique hotels?

Loureiro

Rita

Sarmento

2019

IJCTHR

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Purpose The purpose of this study is to contribute with new insights into the nature, dimensionality and measurement of the core essence of the small city boutique hotel (SCBH), something which has been limited in the literature to date. It further explores the conceptual relationships of SCBH with other constructs, providing greater understanding of the nature of these specific conceptual associations and showing that the SCBH scale exhibits construct validity. Design/methodology/approach This study followed the Churchill’s paradigm to methodologically design the study and develop the scale. Based on an exploratory qualitative inquiry (one focus group and ten interviews) and quantitative assessment (two surveys), support was found for a three-dimensional scale. Findings Results support the proposed measures of the scale (dream, hospitality and style) in terms of construct, convergent, discriminate, nomological and predictive validity. The findings also suggest that while authenticity acts as a SCBH antecedent, pleasant arousal and preference represent SCBH consequences. Originality/value By developing and validating a SCBH scale for city destination, this study addresses an identified literature gap. Specifically, it conceptualizes SCBH as guests’ perception about core characteristics of SCBHs located in the city.

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Designing lifestyle hotels

Cited by 41 publications

References 37 publications

Exploring Advertising Effectiveness of Tourist Hotels’ Marketing Images Containing Nature and Performing Arts: An Eye-Tracking Analysis

Exploring Advertising Effectiveness of Tourist Hotels’ Marketing Images Containing Nature and Performing Arts: An Eye-Tracking Analysis

Exploring the Impact of Innovativeness of Hospitality Service Operation on Customer Satisfaction

What is the core essence of small city boutique hotels?

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