“…The data-driven smart city is both situated in, and contributes to the social, political and cultural context of urban life. In this context, application of personas can be part of large-scale online analytics data, inclusive of artificial intelligence analytics (Salminen, et al, 2018;Salminen, et al, 2020) consonant with the use of smart city analytics in the era of COVID-19, which include important considerations of making smart cities safer, more resilient to change, more sustainable, and in alignment with the United Nation's Sustainable Development Goal 11 (Allam & Jones, 2020;Visvizi & del Hoyo, 2021;Wanderley, & Bonacin, 2019). Anticipating the future impact of personas on the social sustainability of smart cities, that is social inclusion and equity (Rebernik, et al, 2020), personas can tap into, and help synthesize, the tacit stakeholder knowledge, employing social media, user review and peer checks with empirical/numerical data in a complementary fashion (Mahamuni, et al, 2018;Salminen, et al, 2020).…”