Designing New and Functional Foods for the Aging

The Link between the Consumer and the Innovations in Food Product Development

“…Nevertheless, in general, it could be expected that older consumers would eventually be open to new functional foods, because these are formulated in such a way that they provide additional nutritional and health benefits, and older people tend to be more interested in maintaining health and preventing chronic diseases, when they come to a certain age where those are more probable to appear. Henceforth, to achieve success when developing new functional foods and beverages, the communication of the health benefits associated with the products must be effective to the targeted consumers [103,105,106].…”

“…In japan, the total market for functional foods (FOSHU and New Functional Foods) in 2018 was 8 billion dollars [93]. and beverages, the communication of the health benefits associated with the products must be effective to the targeted consumers [103,105,106]. Alicia et al [107] conducted a study to understand the factors that affect consumer choice regarding foods that contain functional ingredients, by recurring to Multicriteria Decision Methods (MCDM) that are valuable to help in the decision process when designing the products in the stage of product development.…”

Older consumers' attitudes towards food carriers for protein-enrichment

“…Generally, older consumers may be expected to be receptive attitudes toward functional foods, because of their increased health awareness and heightened interest in chronic disease prevention (Ozen, Pons, & Tur, 2012;Ares & Gámbaro, 2007;Vella, Stratton, Sheeshka, & Duncan, 2013). Hence, successful development of functional foods and beverages should effectively translate the health benefits into products and also clearly communicate these benefits to targeted consumers (van der Zanden & van Trijp, 2016).…”

“…would get more benefits from nutritional improvements (Krutulyte et al, 2011;Bech-Larsen & Grunert, 2003;van der Zanden, & van Trijp, 2016).…”

“…Although protein-enriched foods are commonly used for older adults in geriatric care, independently-living older consumers may not have sufficient nutritional knowledge to be interested in these products (Thompson Martin et al, 2006). Yet, from both a public health and a commercial perspective, independently living older adults are the most important market segment given their size, growth trend and spending power (van der Zanden, & van Trijp, 2016;Doets & Kremer, 2016;Song et al, 2016;Hasler, 2000).…”