This study aims to analyze various types of pellet fuels used as energy sources in Bulgaria, focusing on their energy characteristics and the consumer preferences. Both standard and specialized methods such as thermogravimetry (TG) and differential scanning calorimetry (DSC) are used for the analyses. The results from TG and DSC indicate that during the drying of the samples, moisture is evaporated from their surface, along with the release of volatile substances. The processes during the analysis are accompanied by energy absorption, with the main stage being combustion, where the primary amount of heat is generated. Standard analysis methods show that wood pellets usually contain about 7.31% moisture, 0.72% ash and have a calorific value of 18.33 kJ/kg, while sunflower pellets contain about 7.62% moisture, 2.42% ash and have a calorific value of 19.63 kJ/kg. Mixed pellets contain about 7.07% moisture, up to 0.69% ash and have a calorific value of 18.05 kJ/kg. A specialized marketing research was conducted to investigate consumer attitudes and preferences toward purchasing different types of solid biomass fuels on Bulgarian market. This study provides information on the quality of pellets as fuel by offering a detailed analysis of their fuel properties and ensuring their effective utilization as an energy source.