2019
DOI: 10.3390/admsci9030057
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Designing Organizational Eco-Map to Develop a Customer Value Proposition for a “Slow Tourism” Destination

Abstract: Despite the widespread agreement on the importance of customer value proposition (CVP) as one of the most critical aspects of business models (BM), little is known about how strategically valuable organizational resources may contribute to the transformation of CVP. This paper aims to develop and to test a new research framework: The organizational eco-map to explore how strategically valuable resources are underpinning a new customer value proposition of a focal company. Customer value proposition hence is an… Show more

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Cited by 4 publications
(1 citation statement)
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“…The study's results indicate that (i) there was a positive effect of place authenticity and place attachment on customer engagement; (ii) customer engagement has a positive influence on the development of customer trust, brand loyalty, and co-creation; and (iii) customer engagement has a mediating role in the effect of place attachment and place authenticity on customer trust, loyalty, and co-creation. The study of Cirjevskis [34] considers the customer value proposition as an encapsulation of a strategic management decision on what the organization believes its customers value the most and what it can deliver in a way to achieve a competitive advantage. His study's aim was to develop and test the framework of organizational eco-map to explore how strategically valuable resources are underpinning a new customer value proposition of an organization.…”
Section: Value Proposition/s and Value Co-creation In Tourist Attractmentioning
confidence: 99%
“…The study's results indicate that (i) there was a positive effect of place authenticity and place attachment on customer engagement; (ii) customer engagement has a positive influence on the development of customer trust, brand loyalty, and co-creation; and (iii) customer engagement has a mediating role in the effect of place attachment and place authenticity on customer trust, loyalty, and co-creation. The study of Cirjevskis [34] considers the customer value proposition as an encapsulation of a strategic management decision on what the organization believes its customers value the most and what it can deliver in a way to achieve a competitive advantage. His study's aim was to develop and test the framework of organizational eco-map to explore how strategically valuable resources are underpinning a new customer value proposition of an organization.…”
Section: Value Proposition/s and Value Co-creation In Tourist Attractmentioning
confidence: 99%