In recent years, with the popularity of the Internet, digital media has become an indispensable part of people's life. Image acquisition equipment is widely used in daily life and work. However, due to technical problems, it can not meet the performance requirements of users. At the same time, a large number of data and information are difficult to be effectively processed, which also reduces the image quality, reduces the storage space and increases the image distortion. Therefore, it is necessary to develop new algorithms to improve these defects. Therefore, this paper designs and develops an automatic digital media image recognition system based on mean clustering algorithm. Firstly, this paper describes the concept and characteristics of digital media. Then, this paper also studies the application of mean clustering algorithm. Based on this, an automatic digital media image recognition system is designed, and the performance of the system is tested by simulation. Finally, the test results show that the algorithm can accurately identify media images. In general, the performance of the digital media image automatic recognition system based on mean clustering algorithm can meet the needs of target users.