Designing trust in the Internet services

Kuzheleva-Sagan, Irina P.; Suchkova, N.A.

doi:10.1007/s00146-015-0622-7

Cited by 8 publications

(3 citation statements)

References 2 publications

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“…Sillence and colleagues (2006) found viewers of a website ultimately chose to trust a company based on content rather than look or design alone. Contradictory to this finding, Kuzheleva-Sagan and Suchkova (2016) found the use of graphic design can increase viewers' trust. Likewise, Robins and Holmes (2008) found more aesthetically appealing web content generated higher levels of perceived credibility.…”

Section: Discussionmentioning

confidence: 98%

Does Good Design Matter in the Seedstock Advertising Business? Effects of Graphic Design in Beef Seedstock Ads on Cattle Producers’ Trust and Credibility

Marley¹,

Abrams²,

Castillo³

2019

Journal of Applied Communications

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Designers are trained professionals who understand how to effectively visually communicate based on executing principles of design and an understanding of their audience. Within the beef seedstock industry, ad design varies widely in terms of technical effectiveness, but how do those differences affect potential customers? This study tested the effects of seedstock ad's graphic design on the viewer's trust and credibility among 561 Angus cattle producers. Our results show the graphic design of a beef seedstock ranch ad promoting an upcoming bull sale did not influence producers' perceptions of trust and credibility. However, results did reveal better designed ads are positively related to producers' trust of that brand. We suggest the study results were influenced by a first impression established through the brand description presented to all treatment groups, which illustrates beef seedstock buyers may be more reliant on other informational cues than design to inform their purchasing decisions. Future research is needed to parcel out effects of the brand information relative to the design aspects of the ad.

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Section: Discussionmentioning

confidence: 98%

Does Good Design Matter in the Seedstock Advertising Business? Effects of Graphic Design in Beef Seedstock Ads on Cattle Producers’ Trust and Credibility

Marley¹,

Abrams²,

Castillo³

2019

Journal of Applied Communications

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“…A key concern of HCI research is to develop design features to improve the trust of e-commerce platforms [30][31] [7]. Irina et al in [32] discussed the importance of design in gathering trust, especially concerning visual, reputational, and contextual factors. There are some features that can establish trust, such as social channels where users can communicate and build their trust network, and profiles [33].…”

Section: Trustmentioning

confidence: 99%

“…Trust can also be established by purchase knowledge (vendor's reputation, previous experience with the vendor, reports from trusted third parties), interface properties (familiarity and attitude) and informational content [25]. Another study discussed the effect of images on building trust [32].…”

Section: Trustmentioning

confidence: 99%

“Why Would You Buy from a Stranger?” Understanding Saudi Citizens’ Motivations and Challenges in Social Commerce

AlArfaj

Solaiman²,

Marshall

2019

Human-Computer Interaction – INTERACT 2019

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Consumers in many countries like the Kingdom of Saudi Arabia (KSA) are increasingly turning to social media platforms like Instagram and WhatsApp to buy and sell products and services. Commercial activities within these platforms are increasing in popularity because of important qualities they provide, such as convenience of use, social aspects, and the variety of the types of products available. Using social media in this way has become popular, even though social platforms lack support for conducting e-commerce. In our study, we aim to understand this new trend, to investigate the needs of social media consumers within KSA, and to investigate how social platforms can be better designed to meet those needs. Using data collected through interviews with 26 social media users, we discuss and propose design directions and trust mechanisms for supporting commercial activity within social media platforms with the aim of improving user experience and increasing user acceptance.

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A Brief Overview of Trust and Reputation over Various Domains

Trček

2017

Trust and Reputation Management Systems

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Designing trust in the Internet services

Cited by 8 publications

References 2 publications

Does Good Design Matter in the Seedstock Advertising Business? Effects of Graphic Design in Beef Seedstock Ads on Cattle Producers’ Trust and Credibility

Does Good Design Matter in the Seedstock Advertising Business? Effects of Graphic Design in Beef Seedstock Ads on Cattle Producers’ Trust and Credibility

“Why Would You Buy from a Stranger?” Understanding Saudi Citizens’ Motivations and Challenges in Social Commerce

A Brief Overview of Trust and Reputation over Various Domains

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