Desti̇nasyon Markalama Bağlaminda Yavaş Şehi̇r (Cittaslow) Hareketi̇ Üzeri̇ne Genel Bi̇r Değerlendi̇rme

Akdoğan, Çağatay

doi:10.21733/ibad.370202

Cited by 3 publications

References 1 publication

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Trabzon İlçeleri̇ni̇n Ci̇ttaslow Kri̇terleri̇ Açisindan Sezgi̇sel Bulanik Topsis Yöntemi̇ İle Değerlendi̇ri̇lmesi̇

BURNAZ¹,

2021

Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

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Turistik kaynakların korunarak geliştirilmesi, sürdürülebilirlik açısından oldukça önem arz etmektedir. Sakin şehir (cittaslow) yaklaşımı sürdürülebilir turizme katkı sağladığı için son yıllarda önemi giderek artan bir konudur. Bu çalışmada bölgesinde turistik çekim noktası olan Trabzon'daki ilçelerden sakin şehir adayı olmaya en uygun ilçenin yerel paydaşlar tarafından belirlenmesi amaçlanmaktadır. Nüfusu 50.000'den az olan 16 ilçenin değerlendirildiği çalışmada Sezgisel Bulanık TOPSIS yöntemi uygulanmıştır. Değerlendirme, Trabzon'da turizm sektöründe en az 10 yıllık tecrübesi olan özel, kamu ve sivil toplum kuruluşlarında çalışan 5 farklı uzman tarafından yapılmıştır. Yapılan analizler sonucunda, Maçka ilçesinin sakin şehir adayı olabilecek en uygun ilçe olduğu tespit edilmiştir.

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Trabzon İlçeleri̇ni̇n Ci̇ttaslow Kri̇terleri̇ Açisindan Sezgi̇sel Bulanik Topsis Yöntemi̇ İle Değerlendi̇ri̇lmesi̇

BURNAZ¹,

2021

Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

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Case of Seferihisar As an Alternative to the Accelerating World

TEKİN

2021

İdealkent

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This research aims to investigate cittaslow movement, which developed as a result of crises and paradoxes, to open a new movement area and sustainability within the case of Seferihisar. The following question "Does the calm city movement offer a sustainable and alternative understanding of development in the case of Seferihisar in Turkey?" was investigated during the study. The research was conducted on the basis of a mixed methodology. In the scope of the research, in-depth interviews were held with the stakeholder institutions and local actors selected by purposive sampling; the questionnaire was applied face to face to 332 individuals selected by proportional stratified sampling from local people. Both qualitative and quantitative data were integrated during processing from the Neo-Marxist approach. As a result of the research, the services of the municipality increased, crucial improvement was provided in terms of sustainable development by the projects with the cittaslow title; however, with the increasing population, a number of problems such as urban sprawl, gentrification, increase in cost, alienation, increase in income differences have arisen. Finally, although the studied case provided good practices, there are obstacles in the sustainability of the cittaslow movement in the context of the case studied.

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The Role of Festivals in Destination Branding

Keskin

Sezen

Kaya

2023

Managing Festivals for Destination Marketing and Branding

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Destinations are areas visited by tourists, containing natural/cultural attractions and openings to experience. The brand is an important reason for tourists to choose the destination. Destination branding contributes to the recognition of the destination and attracting more people. Events are organizations with a specific purpose, time, place, and theme predetermined. Festival events are events that have a specific theme in destinations and experiences which are made; this increases attractiveness, and contributes to destination marketing. Festivals are very important in increasing the recognition of destinations and attracting visitors. In this study, the contributions of festivals to the branding of destinations are written. As a result of the research, it was concluded that culture/art, gastronomy, and sports festivals are effective in destination branding. For this reason, festivals are events that contribute to the promotion of destinations, provide positive feedback about the destination, and encourage people to experience the destination.

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Desti̇nasyon Markalama Bağlaminda Yavaş Şehi̇r (Cittaslow) Hareketi̇ Üzeri̇ne Genel Bi̇r Değerlendi̇rme

Cited by 3 publications

References 1 publication

Trabzon İlçeleri̇ni̇n Ci̇ttaslow Kri̇terleri̇ Açisindan Sezgi̇sel Bulanik Topsis Yöntemi̇ İle Değerlendi̇ri̇lmesi̇

Trabzon İlçeleri̇ni̇n Ci̇ttaslow Kri̇terleri̇ Açisindan Sezgi̇sel Bulanik Topsis Yöntemi̇ İle Değerlendi̇ri̇lmesi̇

Case of Seferihisar As an Alternative to the Accelerating World

The Role of Festivals in Destination Branding

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